BENTLEY UNVEILS NEW LOOK FOR THE NETHERLANDS

February 16, 2016 by Bentley

•Grand reopening of Bentley Leusden

•Showroom adopts new Bentley corporate identity

•Created with the same luxurious materials and hand-crafted with the same attention to detail as Bentley cars

(Crewe / Leusden, 16th February 2016) Bentley Motors is celebrating the grand reopening of its showroom in Leusden, the Netherlands.

The new showroom, measuring over 450 m², is located in Leusden, a city east of the Dutch capital Amsterdam. Following five months of construction, an extensive upgrade and substantial investment, Bentley Leusden officially welcomed customers and guests to the new showroom for the first time last Thursday.

Robert Engstler, Regional Director, Bentley Europe, said at the opening: 'It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail. I am glad we took this important step in the Netherlands together with our partners at Bentley Leusden.'

Being the only Bentley retailer in the Netherlands, Bentley Leusden offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company's branded luxury goods.

The showroom reopening marks market-entry for the all-new Bentayga, the fastest, most powerful, most luxurious and most exclusive SUV in the world.

The updated showroom reflects Bentley's new global corporate identity, taking inspiration from the company's rich history and combining it with modern-day luxury retailing. It also features a private personalisation area where customers can choose from the brand's broad palette of exterior paints and leather options.

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Bentley Leusden combines in-depth knowledge of the market with a successful track record of automotive retailing. Since April 2012, the retailer has exclusively represented Bentley sales and aftersales services in the Netherlands.

Bentley Leusden also recently opened an all-new location in the heart of Amsterdam. Located in the iconic Conservatorium Hotel, visitors receive a unique digital Bentley experience. In this luxurious lounge, guests are immersed into the world of Bentley by means of high-tech presentation methods. This includes a digital showroom which offers the opportunity to virtually personalise cars, and also view cars from every conceivable angle using laser projections.