◾German Design Council honours the product design of the Bugatti brand
◾International jury names the Bugatti Chiron as the winner in the 'Exterior Premium Brand - Luxury' category
It has been officially confirmed. The world's most powerful, fastest, most luxurious and most exclusive production super sports car has the best design in the world. In its 'Automotive Brand Contest', the German Design Council honours outstanding product and communication design in the automotive industry every year. At this year's awards ceremony, the Bugatti Chiron1 was selected by the jury as the winner in the category 'Exterior Premium Brand - Luxury.' This March, the Chiron celebrated its world debut in Geneva. The awards ceremony was held on the occasion of the Paris Motor Show.
In their citation, the international jury of independent experts explain their decision as follows: 'The designers have succeeded in interpreting the Bugatti DNA in a modern way and adding new, distinctive features in line with the motto of 'Form follows Performance'. These features became necessary as a result of the technical requirements posed by higher performance.' In the category of 'Exterior Premium Brand - Luxury', which takes a closer look at the exteriors of all vehicle classes under the aspect of elegant design, the Chiron convinced the jury.
'The Bugatti design team is extremely pleased about this award,' said Achim Anscheidt, Chief Designer of Bugatti, at the awards ceremony held in Paris on Thursday evening. 'The stylistic challenge posed for us designers by the tension between Bugatti's traditional brand DNA and the need to adapt the exterior design of the car to the technical requirements of this ultimate 1,500 PS super sports car was enormous. Honours like this and the extremely positive reaction of our customers and fans to the Chiron confirm that we adopted the right approach.'
The Automotive Brand Contest is held annually by the German Design Council. As the only impartial design competition for automobile brands, it has rapidly established itself as one of the world's most important competitions in the industry. The German Design Council is one of the world's leading competence centres for communications and know-how transfer in the design field. The association currently has more than 230 members. The German Design Council was established in 1953 at the initiative of the German Bundestag to strengthen the design competence of German industry.
Bugatti Automobiles S.A.S. is the manufacturer of the world's most powerful, fastest, most exclusive and most luxurious production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and the new Chiron, which is to appear in a series limited to 500 cars, is to be hand-crafted from the autumn of 2016. With a power output of 1,500 HP, unprecedented for production vehicles, an exceptionally high torque value of 1,600 Nm between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new standards in every respect. More than 200 customers have already ordered their Chiron.
The brand, which has been part of the Volkswagen Group since 1998, employs almost 300 people. With 34 dealers and service partners in 17 countries in Europe, North America and the Middle and Far East, Bugatti is now a global player.
1 Near-production vehicle without type approval – Directive 1999/94/EEC does not apply