LINCOLN USES BEAUTY, DRAMA AND AUTHENTICITY FOR NEW CONTINENTAL CAMPAIGN WITH MATTHEW MCCONAUGHEY
AddThis Social Bookmark Button
By: Lincoln

LINCOLN USES BEAUTY, DRAMA AND AUTHENTICITY FOR NEW CONTINENTAL CAMPAIGN WITH MATTHEW MCCONAUGHEY  ◾The Lincoln Motor Company traveled to Iceland to shoot new television spots for its flagship vehicle, the 2017 Lincoln Continental

◾The pieces – directed by Academy Award-winning cinematographer Wally Pfister – vary in tone

◾Timeless, elegant, luxuriously quiet Lincoln Continental offers first-class travel

DEARBORN, Mich., Dec. 19, 2016 – The Lincoln Motor Company traveled to the edge of the Earth to find a backdrop dazzling enough to introduce its timeless, elegant flagship vehicle – the all-new 2017 Lincoln Continental.

'Entrance,' a new TV spot for the 'That's Continental' campaign featuring Matthew McConaughey, was shot on a shimmering glacial plain about 160 miles from Reykjavík, Iceland, with black sand and shallow water offset by a stunning, stark horizon.

LINCOLN USES BEAUTY, DRAMA AND AUTHENTICITY FOR NEW CONTINENTAL CAMPAIGN WITH MATTHEW MCCONAUGHEY  This new ad campaign is incredibly important to Lincoln. 'It's fresh, contemporary and very visual,' says John Emmert, group marketing manager, The Lincoln Motor Company.

'While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way,' he continues. 'A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.'

The ads were directed by acclaimed cinematographer Wally Pfister, known for 'The Dark Knight' and 'The Dark Knight Rises.' Pfister's work on 'Inception' landed him an Academy Award in 2011.

The Icelandic terrain provides an unforgettable framework for such an impressive car, says Jon Pearce, global chief creative officer for Hudson Rouge.


Trending News
  • Porsche Delivers Personalized Design And Drive Experience In 3-D Augmented Reality App
  • 2018 Audi S5 Sportback Named One Of Wards 10 Best User Experiences
  • Kia Motors America Announces 2018 Rio Pricing
  • BMW Team RLL Still In Title Hunt At Mazda Raceway Laguna Seca; No. 24 BMW M6 Back In Black
  • Volkswagen Group Of America Employees Give Back With Get Involved 'Summer Of Service'

    The conditions were extreme, he recalls, with the crew conducting shoots in raw, unpredictable temperatures and driving rain. But then rainbows would light up the sky. 'The clouds would break, the winds would die down, and it would become absolutely beautiful,' says Pearce.

    'Entrance' is one of several unconventional spots featuring McConaughey, each of which highlights a distinct quality of the Lincoln Continental. This piece showcases a dramatic, sweeping view of the front of the flagship vehicle.

    Some segments of 'That's Continental' were shot in Los Angeles.

    'Crafted,' another piece in the campaign, offers a wry take on nontraditional storytelling. And for the first time in a Lincoln ad, McConaughey is featured in the back seat to showcase some of the rear seat amenities available for Continental, including a chauffeur switch. The feature allows a passenger in the rear to move the front passenger seat forward for extra legroom.

    View 'Crafted' here.

    Each narrative stands alone, says Emmert, but a common thread throughout deconstructs any preconceived notions viewers may hold about Lincoln – and the all-new Continental.

    'That's Continental' will begin airing Dec. 31.

  •  
     
     
     

    Photo credit: Lincoln
    posted on conceptcarz.com

    Recent News
    Ford Fund To Honor Exemplary African American Women At Congressional Black Caucus Annual Legislative Conference

    – Ford Motor Company Fund, the philanthropic arm for Ford Motor Company, continues its support of the accomplishments of women at the Congressional Black Caucus Foundations 47th Annual Legislative Conference......

    Mitsubishi Re-Model A Is Unveiled To Employees At North American Headquarters

    – Mitsubishi Motors North America, Inc. (MMNA) today gave employees at its headquarters in Cypress, California a first-look at the completed Mitsubishi Re-Model A created by West Coast Customs. To celebrate......

    Olsbergs MSE, Honda Endure Tough Weekend In Seattle

    -- After early success in the final doubleheader weekend of the season, Olsbergs MSE and drivers Oliver Eriksson, Mitchell deJong and Sebastian Eriksson endured a damage-filled weekend at the Red Bull......

    Double 1-2 Finishes In Seattle Allow Volkswagen Andretti Rallycross To Close In On Third Consecutive Driver's Title

    — Tanner Foust was nearly perfect in Seattle, claiming two victories in the 2017 Red Bull Global Rallycross seasons last doubleheader, almost ensuring a Drivers Championship victory for one of the......

    Volkswagen Teams Up With Amazon Prime Now For On-Demand Test Drives Of The All-New Atlas

    — Volkswagen of America, Inc., today announced it is teaming up with Amazon to offer on-demand test drives of the all-new 2018 Volkswagen Atlas SEL Premium through Prime Now, the companys ultra-fast......

    World Famous Bothwell Collection Of Historic Motorcars To Be Auctioned

    We are extremely pleased to announce that Bonhams has been selected to represent at auction the collection of one of Americas preeminent collectors and conservators of vintage automobiles – Lindley......

    Volkswagen Of America Hits The Road With Endurance Runner Mimi Anderson

    Volkswagen of America (VWoA) announces its support for endurance runner Mimi Anderson as she attempts to run across the USA for charity – and set a world record for the feat. Volkswagen will provide......

    Buckle Up For Life And The Bump Team Up To Give The Gift Of Safety To Help Protect Babies On Board

    – This month, in honor of National Child Passenger Safety Week (September 17-23, 2017), The Bump, the definitive voice for millennial parents, and Buckle Up for Life, the national car seat safety program......

    Related Vehicles
    2017 Lincoln Continental
    2017 Lincoln Continental  2017 Lincoln Continental  2017 Lincoln Continental  2017 Lincoln Continental  2017 Lincoln Continental  
    2019 Porsche Cayenne
    2019 Porsche Cayenne  2019 Porsche Cayenne  2019 Porsche Cayenne  2019 Porsche Cayenne  2019 Porsche Cayenne  
    2019 Porsche Cayenne Turbo
    2019 Porsche Cayenne Turbo  2019 Porsche Cayenne Turbo  2019 Porsche Cayenne Turbo  2019 Porsche Cayenne Turbo  2019 Porsche Cayenne Turbo  
    2018 Porsche 911 GT2 RS
    2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  
    2018 Porsche 911 GT3
    2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  
    2018 Porsche 911 GT3 Touring Package
    2018 Porsche 911 GT3 Touring Package  2018 Porsche 911 GT3 Touring Package  2018 Porsche 911 GT3 Touring Package  2018 Porsche 911 GT3 Touring Package  2018 Porsche 911 GT3 Touring Package  
    2018 Porsche Panamera Turbo S E-Hybrid
    2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  
    2018 Toyota C-HR Concept
    2018 Toyota C-HR Concept  2018 Toyota C-HR Concept  2018 Toyota C-HR Concept  2018 Toyota C-HR Concept  2018 Toyota C-HR Concept  
    2017 Acura NSX
    2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  
    2017 Alpine A470
    2017 Alpine A470  2017 Alpine A470  2017 Alpine A470  2017 Alpine A470  2017 Alpine A470  
    2017 Bentley Continental GT Convertible Galene Hero
    2017 Bentley Continental GT Convertible Galene Hero  2017 Bentley Continental GT Convertible Galene Hero  2017 Bentley Continental GT Convertible Galene Hero  2017 Bentley Continental GT Convertible Galene Hero  2017 Bentley Continental GT Convertible Galene Hero  

    Vehicle information, history, and
    specifications from concept to production.

    Follow ConceptCarz on Facebook  Follow ConceptCarz on Twitter RSS News Feed

    Conceptcarz.com
    © 1998-2017 Conceptcarz.com Reproduction or reuse prohibited without written consent.