ACURA CELEBRATES NEW NSX OWNERS WITH CUSTOMIZED FILMS TIED TO EACH UNIQUE, BUILT-TO-ORDER SUPERCAR
AddThis Social Bookmark Button
By: Acura

ACURA CELEBRATES NEW NSX OWNERS WITH CUSTOMIZED FILMS TIED TO EACH UNIQUE, BUILT-TO-ORDER SUPERCAR  Witness the creation of Jay Leno's 2017 #NSX, no. 0003 off the line. Each NSX owner receives their own custom 'NSX Originals' video. Because every supercar deserves an origin story. www.nsxoriginals.com

◾'NSX Originals' campaign gives early owners a personalized film matching the exact specs and serial number of their supercar

◾Campaign reinforces the originality of the second generation NSX powertrain concept and manufacturing processes

◾All videos are hosted on a new microsite at nsxoriginals.com

◾NSX owners also receive a customized 1:18 scale model matching their unique vehicle specs

TORRANCE, Calif., Dec. 19, 2016
– As owners of the 2017 Acura NSX begin taking delivery across the U.S., Acura has revealed a new campaign – 'NSX Originals' – that brings each unique, built-to-order supercar to life in a customized, digital film. Owners will begin receiving their custom films today.

ACURA CELEBRATES NEW NSX OWNERS WITH CUSTOMIZED FILMS TIED TO EACH UNIQUE, BUILT-TO-ORDER SUPERCAR  

Each owner film is customized to match the exact specs and options tied to their specific NSX, and features that vehicle's unique serial number. See Jay Leno's custom NSX, serial number three, at https://www.nsxoriginals.com/acura/en/explore/0003/

There are seven distinct versions of the film, each showcasing the power, dynamism and beauty of the NSX, alongside a unique development technology or manufacturing process that helped bring it to life. The campaign celebrates the originality of the concept behind NSX, or New Sports eXperience. All 'NSX Originals' custom owner films, including those tied to vehicles delivered to date, are featured on a new microsite, www.nsxoriginals.com. i

'The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage,' said Jon Ikeda, vice president and general manager of Acura.

The campaign was developed by mcgarrybowen London, and is one of several customized perks of NSX ownership, including a custom 1:18 scale model, again crafted with exact exterior paint color, interior scheme, and factory installed features (carbon fiber pieces, brake calipers, custom wheels, etc.) as each unique NSX.

Performance Manufacturing Center and NSX Technologies Highlighted

Keyed to seven unique manufacturing processes, the NSX Originals video series offers a behind-the-scenes look at the Performance Manufacturing Center in Marysville, Ohio, the exclusive manufacturing home to the next-generation NSXii.

The seven processes detailed in the NSX Originals films are: Precision Robotic Weld technology, space frame construction, Zirconium Bath, state-of-the-art paint robotics, Three-Motor Sport Hybrid power unit, NSX custom hand assembly and the NSX Rolling Dynamometer.

◾Precision Robotic Weld Technology: The aluminum-intensive, multi-material NSX space frame and body is constructed entirely in-house, using advanced robotic MIG welding to ensure the highest levels of body accuracy and rigidity to support the NSX's incredible performance and world-class quality.

◾Space Frame Construction: The NSX space frame uses the optimal blend of materials, including aluminum, carbon fiber and ultra-high strength steel, to deliver incredible rigidity, low weight and precision-crafted performance.

◾Zirconium Bath: Every NSX space frame gets bathed in an environmentally friendly zirconium material that virtually eliminates waste from the coating process while protecting the aluminum-intensive structure from the elements.

◾State-of-the-art Paint Robotics: The NSX body is painted using start-of-the-art robotics as the first step in producing a truly world-class finish. This all-glass paint booth allows customers to see their NSX body in the finishing process.

◾Three-motor Sport Hybrid Power Unit: The NSX's revolutionary power unit is composed of a 75-degree DOHC twin-turbocharged V6, rear Direct Drive electric motor and 9-speed Dual Clutch Transmission, and front-mounted Twin-Motor Unit.

◾NSX Custom Hand Assembly: Each NSX is hand assembled by 16 highly skilled technicians to meticulous standards of quality at the bespoke Performance Manufacturing Center.

◾NSX Rolling Dynamometer: Each NSX undergoes rigorous testing to verify its dynamic capabilities before it leaves the Performance Manufacturing Center, including four corner weight checks and dynamic validation of power unit and braking performance.

Learn more about the NSX philosophy, technology and dynamics, and a get more detailed look inside the Performance Manufacturing Center at acura.com/NSX.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Photo credit: Acura
posted on conceptcarz.com

   Recent Articles
Acura Named Jersey Sponsor Of Major League Soccer's Columbus Crew SS

◾Sponsorship is first-of-its-kind, exclusive branding deal for Acura, and marks the largest brand activation in Crew SC history
◾Acura branding on front panel of jersey for 2017, 2018 and 2019 seasons
◾Acura becomes Official Automotive Partner of Columbus Crew SC

Feb 24, 2017 - COLUMBUS, Ohio - Acura will serve as the Official Jersey Sponsor and Official Automotive Partner of Major League Soccer's Columbus Crew SC. The announcement was made today at the home of Crew SC, MAPFRE Stadiu....
Honda's Famed NSX In Running For Readers' Award

The legendary Honda NSX has been shortlisted for a prestigious award recognising the cars that changed the world.

The brand's affordable supercar, which rewrote the sports car rulebook when it was first launched in 1990, is one of 39 game-changing models in the running to be named Autocar Readers' Champion.

The winner, which will be announced at the Autocar Awards in May, will be decided in a public poll.

To register your vote for the Honda NSX visit www.autocar.co.uk/car-news/industry/....
2017 Volkswagen E-Golf Offers Improved Range And Fuel Economy

◾EPA releases official fuel-economy numbers for the new e-Golf
◾Increased battery capacity gives 2017 e-Golf an EPA-estimated range of 125 miles—a 50 percent increase over the previous model year
◾EPA-estimated 126 city MPGe and annual fuel cost of $550
◾Upgraded electric motor produces 134 horsepower and 214 pound-feet of torque

Herndon, VA, February 22, 2017 — Volkswagen of America, Inc., is pleased to announce fuel economy figures for the 2017 e-Golf. Compared to its predecessor....
Renault Kangoo Van Z.E. Wins At Business Van Manager Awards

◾Renault Kangoo Van Z.E. awarded Best Green Van by Business Van Manager
◾Renault Kangoo Van Z.E. praised for efficiency
◾The van with 106 miles of range (NEDC) available from £13,298.48 (inc. PiVG and excl. battery hire and VAT)

The 100 per cent electric Renault Kangoo Van Z.E. has proved its eco-credentials once more after picking up Best Green Van at the Business Van Manager Awards in London, today.

Europe's best-selling electric van and former International Van of the Year impressed j....
2017 Fleet World Awards Show Audi A3 And A4 Mean Business

All-round appeal of Audi premium compact hatchback and compact executive saloon is recognised by top fleet title
◾Best Premium Lower Medium award for Audi A3, Best Compact Executive Award for Audi A4 presented in London at annual Fleet World Honours ceremony

Factors such as efficiency, connectivity, premium quality and range variety feature particularly prominently in the decision making process for fleet managers, and it is against these and many other key criteria that the Audi A3 c....
Mitsubishi i-MiEV Awarded 'Best Value Electric Passenger Car In America' By Vincentric

Mitsubishi Mirage and Mirage G4 identified as having the Lowest Cost of Ownership in their class

CYPRESS, Calif., – The Mitsubishi i-MiEV was announced as the 2017 winner of the Vincentric Best Value in America™ award for the Electric/Plug-in Hybrid segment. Now in its 13th year, Vincentric performs a cost of ownership analysis at the model level to determine Vincentric Best Value in America awards yearly. In addition to the i-MiEV taking the Best Value in America award in its c....
Infiniti Co-Developed Second Generation ERS Unveiled With All-New R.S.17

◾INFINITI reaffirmed its long-term technical partnership with Renault Sport Formula One at the Team's new race car unveil today.
◾The all-new R.S.17 incorporates for the first time the INFINITI co-developed second generation Energy Recovery System.
◾INFINITI also provides the Renault Sport Formula One Team with new and diverse talent through its highly successful INFINITI Engineering Academy.

Hong Kong – INFINITI has reaffirmed once again its long-term technical partnership with the ....
Exclusive Access To The Making Of A Supercar: Acura Launches 'NSX Insider Experience' For Owners

TORRANCE, Calif. – Acura announced today the launch of the NSX Insider Experience, a personalized program designed for NSX owners1 to experience the making of their bespoke supercar. The program gives owners a curated, one-on-one tour of key Acura facilities across Ohio, including the Performance Manufacturing Center (PMC), where the NSX is built, and the NSX engine assembly room at the Anna Engine Plant. Guests also have the opportunity to track an NSX, guided by professional drivers, on....

   Related Vehicles
2017 Acura NSX
2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  
2018 Audi Q8 Concept
2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  
2018 Kia Stinger
2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  
2018 Lexus LC 500
2018 Lexus LC 500  2018 Lexus LC 500  2018 Lexus LC 500  2018 Lexus LC 500  
2018 Mercedes-Benz AMG GT R
2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  
2018 Porsche Panamera Turbo S E-Hybrid
2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  
2018 Toyota Camry
2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  
2017 Acura MDX
2017 Acura MDX  2017 Acura MDX  2017 Acura MDX  2017 Acura MDX  2017 Acura MDX  
2017 Acura NSX
2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  
2017 Acura NSX GT3
2017 Acura NSX GT3  2017 Acura NSX GT3  2017 Acura NSX GT3  2017 Acura NSX GT3  2017 Acura NSX GT3  
2017 Acura RLX
2017 Acura RLX  2017 Acura RLX  2017 Acura RLX  2017 Acura RLX  2017 Acura RLX