|Featuring the next generation of Audi SUV design language
December 22, 2016 | INGOLSTADT/DETROIT
•Study unlocks new segment for the full-size SUV category
•Spaciousness of an SUV with elegance of a coup
•Distinctive front end, with design echoes of the Ur-quattro
Audi will start the new year with a sensation: At the January 2017 North American International Auto Show (NAIAS) in Detroit, the brand will debut the Q8 concept. The study represents a synthesis of the emotional styling of a coup and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.
'With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,' said Audi Head of Design Marc Lichte. 'What's more, we believe an important aspect of this showcar is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.'
The concept's front end is imposing. The octagonal Singleframe is considerably wider than that in Audi's current production Q models. Enhancing the forward positioned stance, is dynamic three-dimensional sculpting. Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels – typically quattro.
More information on this exciting new concept will release during the NAIAS Audi press conference, January 9, 2017 at 8 a.m. EST.