NEW STRATEGY, NEW CULTURE: MERCEDES-BENZ VANS AT CES IN LAS VEGAS FOR THE FIRST TIME By: Mercedes-Benz
◾Presence at CES underpins adVANce strategy and the transformation into a supplier of holistic system solutions for the transport sector
◾Van study 'Vision Van' boosts efficiency, enables new delivery services and enhances convenience for the end customer
◾Close cooperation with start-ups from the high-tech scene
◾New corporate culture incorporating an iterative approach, design thinking and other new ways of working
Stuttgart/Las Vegas. Mercedes-Benz Vans exhibits for the first time at this year's CES in Las Vegas. The presence at the Consumer Electronics Show underpins Mercedes-Benz Vans' transformation into a supplier of holistic system solutions for the transport sector – a process initiated by the van manufacturer's strategic future initiative adVANce. Mercedes-Benz Vans' exhibits at CES include the van study 'Vision Van', which was presented to the public for the first time in September 2016.
'The transportation of goods and people has always been vital to global economic development. With digitisation and the Internet of Things we are currently once again experiencing an industrial and economic revolution', underlines Volker Mornhinweg, Head of Mercedes-Benz Vans. 'In an era of booming online commerce, the interplay of transport and digitisation plays a vital role. Intelligent connectivity makes new services possible, enhances convenience and flexibility for the end customer and boosts efficiency in delivery operations.'
Vision Van: unprecedented connectivity of information and technologies
The Vision Van from Mercedes-Benz Vans impressively combines the fields of transport and digitisation, integrating information and technologies on an unprecedented level. It is the first van worldwide to serve as an integrated concept for a completely digitally connected process chain from the goods distribution depot to the consignee. It features a fully automated load compartment, integrated drones for autonomous air deliveries and a state-of-the-art joystick control. Powered by a 75 kW electric drive system with a range of up to 270 km, deliveries with the Vision Van are emission-free and virtually silent. Combining cloud-based control software with optimised hardware, the Vision Van sets new standards in efficiency, quality and flexibility for last-mile delivery services.
A prime example for intelligent communication
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The Vision Van's design fuses intelligence and emotion in a unique manner. User experience and user interface are of particular importance in the Vision Van. The van study is an example of intelligent communication between the vehicle, the driver and their surroundings. The vehicle communicates with other road users via the Black Panel radiator grille with LED matrix and an LED display integrated in the rear end, which warns them when the vehicle is stopping, turning or releasing drones, for example. It also indicates road users when the vehicle is parked for a prolonged period and can thus be overtaken.
This form of intelligent communication continues inside the vehicle. The Vision Van provides its driver with all relevant information, such as speed, route planning information or drone flight details, via the dashboard, which takes the form of a broadly sweeping arc covered with a premium textile. The Vision Van also provides information to the parcel deliverer via the floor. LED indicators in the stainless steel floor signal by means of a special effect whether any pedestrians or cyclists are approaching. At the rear wall of the driver's cab, next to the package dispenser, is an info terminal that serves as a means of communication for the Vision Van's autonomously functioning integrated systems. It also performs the role of a central control unit to connect the intelligent vehicle, the automated systems and information relating to the individual delivery orders to be carried out.
The driver is also continuously provided with information relating to manual delivery operations by means of a smartwatch. The watch shows him various data, such as the delivery address, input codes for electronic locking systems and, if necessary, secure places in which the consignment concerned can be deposited. New possibilities also arise for end customers. They benefit from reliable new delivery options, such as same-day delivery and time-definite delivery. End customers are additionally able to adapt deliveries to their needs, rescheduling the delivery time when their plans for the day change, for example.
On the fringe of CES: the van as a mothership for autonomous robots
Under the banner 'Vans and Robots' Mercedes-Benz Vans presents a further pioneering project for the delivery of goods on the fringe of CES. In cooperation with Starship Technologies, an innovative delivery robot start-up, Mercedes-Benz Vans is transforming the van into a mobile goods depot and a distribution centre for automated last-mile delivery systems. The van becomes the basis of a new type of delivery system combining a high range with low infrastructure costs.
This solution is based on a Mercedes-Benz Sprinter, incorporating a racking system which operates according to the first-in first-out principle. The rack is loaded with a total of 54 load carriers for eight Starship robots. An algorithm calculates a route for the van with optimised stops for unloading individual robots and for collecting empty robots. The robots are loaded at predefined stops. They then proceed autonomously to the delivery destination and return to the Mercedes-Benz van – their mobile hub – at one of the subsequent stops.
The long-term vision of this concept, which also goes by the name of 'Mothership', is an autonomous robot fleet which coordinates and optimises its routes autonomously with vans from Mercedes-Benz and which is loaded automatically. Cooperation with Starship Technologies is to be stepped up in pursuit of this vision and the project is continued.
adVANce: new culture, new ways of working
The cooperation with Starship is also indicative of new ways of working and a new corporate culture which Mercedes-Benz Vans has established under the adVANce initiative. While the strategy continues to focus on the product, the latter becomes a platform for connected solutions and an integrated system for innovative transport concepts. The aim is to generate added value for customers and to develop holistic solutions for transport purposes.
The new modus operandi adopted by Mercedes-Benz Vans also includes collaborating closely with start-ups – such as Starship Technologies. Another prominent example is the cooperation with the innovative delivery drone start-up Matternet, which is based in Menlo Park, California. In addition to their collaboration on the Vision Van, other joint undertakings by the two companies include a pilot project testing the use of vans as landing platforms for drones in locations which are difficult to access. At CES Volker Mornhinweg and Andreas Raptopoulous, founder of Matternet, explain the benefits of automated delivery systems, amongst other ideas.
Mercedes-Benz Vans in Silicon Valley
Apart from collaborating with start-ups, Mercedes-Benz Vans has also positioned itself within the creative environment of the start-up scene with a newly created business unit that has a presence in Stuttgart, Berlin and Silicon Valley. On the basis of the motto 'Back to the garage', Mercedes-Benz Vans has established a unit which works on innovations in a start-up garage in Menlo Park. The employees there work on pilot projects to develop solutions tailored to specific areas of application using an iterative approach. They combine the classic strengths of Mercedes-Benz Vans with new ways of working, such as design thinking, agile project management methods (Scrum), customer co-creation or rapid prototyping.