ROLLS-ROYCE MOTOR CARS ANNOUNCES SECOND HIGHEST SALES RECORD IN MARQUE'S 113-YEAR HISTORY
AddThis Social Bookmark Button
By: Rolls-Royce Motor Cars

ROLLS-ROYCE MOTOR CARS ANNOUNCES SECOND HIGHEST SALES RECORD IN MARQUE'S 113-YEAR HISTORY  Monday 9 January 2017, Goodwood

◾Second highest sales in the marque's 113-year history.

◾4,011 motor cars delivered to customers in 2016, an increase of 6% on 2015.

◾Record performances in all global regions, with exception of Middle East.

◾The Americas retains top region.

◾Record results in several individual markets, including USA, Japan, UK and Germany.

◾Successful new product launches: Dawn, Wraith Black Badge and Ghost Black Badge.

ROLLS-ROYCE MOTOR CARS ANNOUNCES SECOND HIGHEST SALES RECORD IN MARQUE'S 113-YEAR HISTORY  ◾Record results for Bespoke personalisation division.

◾Rolls-Royce Motor Cars Dubai highest selling dealership globally.

◾100 new jobs created at the Home of Rolls-Royce.

◾Apprenticeship Programme celebrates 10th anniversary with record intake.

◾Significant expansion of Technology and Logistics Centre announced.

◾Major investment in Goodwood manufacturing plant in readiness for new models.

Rolls-Royce Motor Cars has today announced its second highest ever annual sales result in the marque's 113-year history, up 6% on its 2015 results. A total of 4,011 cars were delivered to customers in more than 50 countries, affirming the brand's strength and resilience in a year of challenging market conditions for luxury goods worldwide.

Torsten Müller-Ötvös, CEO, said, 'This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world's most discerning patrons. Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex. We are deeply committed to a long term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach. 2016 has proven the perfect year to sign off the successful first chapter of the renaissance of Rolls-Royce. Success for Rolls-Royce is success for Great Britain and we reaffirm our commitment to maintaining the Home of Rolls-Royce in the UK.'

The company recorded its highest-ever sales in key global markets including the Americas (up 12%), Europe (up 28%) and Asia Pacific (up 5%). A number of individual markets also exceeded previous records, notably Japan (up 51%), Germany (up 30%), the UK – the marque's home market – (up 26%), China (up 23%) and the USA (up 10%).

The only major region where conditions remained difficult was the Middle East where consumer demand for all luxury goods was dampened by economic and political uncertainty. However, despite these challenging market conditions, the Middle East ended the year as the third largest market in 2016, while Rolls-Royce Motor Cars Dubai earned the accolade of the highest selling dealership globally.

As part of its commitment to long-term sustainable growth, Rolls-Royce announced six new dealerships during 2016, bringing the global dealership network to 136. New launches included the Rolls-Royce Motor Cars Studio in South Korea and an innovative boutique-style concept in Dubai.

Models

Sustained global demand for Rolls-Royce's fine products was driven by the continued success of the Wraith and Ghost families, which were further enhanced in 2016 with the introduction of their new Black Badge variants. Another major contributor was Dawn drophead which entered full production with the strongest pre-order book ever achieved by a new Rolls-Royce model.

2016 was also the final year of production for the seventh-generation Phantom, with its successor due in late 2018. Phantom retained its status as both the company's pinnacle flagship product and the 'best car in the world', with customers eager to secure final Bespoke commissions to complete their collections, and own a landmark piece of Rolls-Royce history.

Bespoke

A highlight of the year was the successful completion of the largest single commission ever undertaken by Rolls-Royce: a fleet of 30 Extended Wheelbase Phantoms exclusively designed and handcrafted for THE 13 hotel in Macau. The first car was handed over to luxury entrepreneur Stephen Hung, Joint Chairman of THE 13 Holdings Limited, at the 2016 Geneva International Motor Show. Commissions like this reaffirm Rolls-Royce's status as the only truly Bespoke house in the automotive world.

Indeed, almost as significant as the sales figures themselves is the continued growth and strength of Rolls-Royce's Bespoke offering. One of the marque's founding beliefs is that true luxury is deeply personal, and accordingly Rolls-Royce continues to invest heavily in its Bespoke capabilities and craftsmanship.

Virtually every Phantom, Ghost, Wraith and Dawn produced in 2016 contained specially-commissioned and unique Bespoke design elements, reaffirming Rolls-Royce as the world's only truly handcrafted luxury motor car. This position was further reinforced through its latest Bespoke Collections, which in 2016 included the Phantom Zenith Collection and 'Dawn – Inspired by Fashion', as well as unique creations such as Ghost Eternal Love, Nautical Dawn, 'Dusk to Dawn' and Phantom Wisdom. The Bespoke Wraith Luggage Collection and Picnic Hamper for the Phantom Zenith Collection also garnered critical acclaim and strong commissions worldwide.

Future Growth

The new Rolls-Royce Technology and Logistics Centre (TLC) at Bognor Regis opened, on schedule, in January 2016. This purpose-built 30,000m2 facility, close to the manufacturing plant at Goodwood, was built from the outset with the potential for future expansion and the buildings will be extended in 2017 by almost 10,000m2 to meet growing demand and in readiness for future models. The expansion will give the TLC the same overall footprint as the Home of Rolls-Royce, more than doubling the scale of the company's facilities since its launch in 2003.

Throughout 2016, significant building and expansion work also continued at the Home of Rolls-Royce at Goodwood. The company invested heavily in a new single-line manufacturing system that is central to its long-term production strategy. Testing of an all-new proprietary aluminium space-frame architecture, which will underpin every new Rolls-Royce model built on the new single line from early 2018, is now approaching completion.

The growth in production facilities was matched by the creation of over 100 new jobs at the Home of Rolls-Royce at Goodwood in 2016. The company now employs over 1,700 people, representing a remarkable increase approaching 500% on the original team of 350 who worked to create the first Phantom in 2003.

Rolls-Royce also demonstrated its long-term commitment to supporting future talent with a record intake on its industry-leading Apprenticeship Programme, which celebrated its 10th anniversary in 2016. More than 50 young people are currently learning skilled trades at the Home of Rolls-Royce, with similar recruitment levels planned for 2017. Record numbers of graduates and interns also joined the company during 2016.

The success of Rolls-Royce is based upon an intimate understanding of luxury customers' requirements. This was echoed in the success of the marque's Provenance (pre-owned) and Financial Services programmes which both enjoyed exceptional results in 2016. These tailored solutions reflect the way in which many of today's patrons of luxury seek to invest in fine objects.

In closing, Müller-Ötvös said, 'We are deeply proud of the achievements of our historic brand over the past years. Rolls-Royce continues to surge forward in a confident and sustainable manner. Our business model, which is rooted in our unique and detailed understanding of the multifaceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand. This is what our customers demand of us and this is what we will continue to deliver.'

 
 
 
 

Photo credit: Rolls-Royce Motor Cars
posted on conceptcarz.com

   Recent Articles
A Gripping Success Story – Audi Produces Its Eight Millionth Quattro

UK Product Communications – Milton Keynes, January 20 2017

All-new Q5 mid-size SUV is the recipient of the eight millionth quattro drivetrain in Audi series production history
◾Milestone Q5 rolls off the production line at new plant in Mexico
◾quattro with ultra technology is latest development step
◾Great success in motorsport as well as on the road

Audi is quattro and quattro is Audi – the famous all-wheel-drive system has been a defining feature of the Vorsprung durch Technik ....
VOLKSWAGEN TRUCK & BUS INCREASES SALES TO 184,000 VEHICLES IN 2016

◾Increase of 3 percent over the previous year
◾21 percent increase in sales of trucks in Central and Eastern Europe
◾Renschler: 'We are very satisfied with the increase in unit sales.'

Volkswagen Truck & Bus sold around 184,000 trucks and buses under the MAN, Scania and Volkswagen Caminhões e Ônibus brands in fiscal year 2016. This marks a 3 percent increase over the previous year.

Of this, MAN Truck & Bus accounted for 83,200 vehicles, 5 percent up on the previous year. Scania unit sale....
A SUCCESSFUL 2016: MORE THAN 480,000 VOLKSWAGEN COMMERCIAL VEHICLES DELIVERED

◾11.4 per cent increase worldwide
◾Growth in Western Europe of 15.7 per cent
◾11.6 per cent more deliveries in Germany
◾T-series +16.7 per cent, Caddy +22.6 per cent

Hannover, 19 January 2017 – Volkswagen Commercial Vehicles has handed over 480,064 vehicles to customers worldwide in the 2016 financial year. This represents an increase of 11.4 per cent compared to the previous year (430,900 vehicles). In particular, in Western Europe Volkswagen Commercial Vehicles increased its deliv....
NEW McLAREN SUPER SERIES BLENDS BEAUTY AND TECHNOLOGY TO DOUBLE AERODYNAMIC EFFICIENCY

◾Design and aero technology working in harmony deliver stunning sculptural form with optimal aerodynamic efficiency
◾Active rear wing, with airbrake functionality to optimise balance when braking from high speed
◾New, second-generation Super Series has double the aerodynamic efficiency of the McLaren 650S

A sculpted, technical yet beautiful body shape and advanced aerodynamic technologies combine to provide the foundation for the enhanced aerodynamic performance of the second-generation McL....
RECORD SALES FOR GROUPE RENAULT, UP 13.3% TO 3.18 MILLION VEHICLES IN 2016

RECORD SALES FOR GROUPE RENAULT, UP 13.3% TO 3.18 MILLION VEHICLES IN 2016 FOR THE LAST YEAR OF THE RENAULT DRIVE THE CHANGE
◾Record year-on-year increase of 374,000 units (13.3%), up to 3.18 million vehicles sold in 2016.
◾Record year for Renault, top French brand worldwide, and Dacia, and Renault Samsung Motors volumes up by 38.8%.
◾Market share up in all regions: Renault brand number-two in Europe, while the Alliance is the number-two automotive group.
◾Sustained growth ambitions f....
DREAM JOB WITH INFINITI AND RENAULT SPORT FORMULA ONE™ TEAM AWAITS: INFINITI ANNOUNCES ENGINEERING ACADEMY 2017

◾INFINITI announced the fourth edition of its highly successful INFINITI Engineering Academy
◾This global recruitment program will offer young engineers a once-in-a-lifetime opportunity to join a unique automotive-to-Formula One™ placement
◾Students from seven participating regions can register at academy.infiniti.com (applications open from February 2017)

HONG KONG
– INFINITI has announced the 2017 edition of the INFINITI Engineering Academy during a presentation at the Autosport In....
DREAM JOB WITH INFINITI & RENAULT FORMULA ONE TEAM INFINITI ENGINEERING ACADEMY 2017

DREAM JOB WITH INFINITI & RENAULT FORMULA ONETM TEAM INFINITI ENGINEERING ACADEMY 2017
◾INFINITI Engineering Academy 2017 to begin
◾Once-of-a-lifetime opportunity to join a unique automotive-to-Formula One™ work placement
◾Students from seven participating regions across the world can register
◾Fourth consecutive year for the money can't buy opportunity

Hong Kong – INFINITI has announced today the 2017 edition of the INFINITI Engineering Academy during a presentation at the....
2017 Cadillac XT5
2017 Cadillac XT5  2017 Cadillac XT5  2017 Cadillac XT5  2017 Cadillac XT5  2017 Cadillac XT5  
2017 Chevrolet Corvette Grand Sport
2017 Chevrolet Corvette Grand Sport  2017 Chevrolet Corvette Grand Sport  2017 Chevrolet Corvette Grand Sport  2017 Chevrolet Corvette Grand Sport  2017 Chevrolet Corvette Grand Sport  
2017 Citroen C3 WRC
2017 Citroen C3 WRC  2017 Citroen C3 WRC  2017 Citroen C3 WRC  2017 Citroen C3 WRC  2017 Citroen C3 WRC  
2017 Ferrari California T
2017 Ferrari California T  2017 Ferrari California T  2017 Ferrari California T  2017 Ferrari California T  2017 Ferrari California T  
2017 Ferrari GTC4Lusso
2017 Ferrari GTC4Lusso  2017 Ferrari GTC4Lusso  2017 Ferrari GTC4Lusso  2017 Ferrari GTC4Lusso  2017 Ferrari GTC4Lusso  
2017 Hyundai Genesis G90
2017 Hyundai Genesis G90  2017 Hyundai Genesis G90  2017 Hyundai Genesis G90  2017 Hyundai Genesis G90  2017 Hyundai Genesis G90  
2017 Jaguar F-Pace
2017 Jaguar F-Pace  2017 Jaguar F-Pace  2017 Jaguar F-Pace  2017 Jaguar F-Pace  2017 Jaguar F-Pace  
2017 Kia Picanto
2017 Kia Picanto  2017 Kia Picanto  2017 Kia Picanto  2017 Kia Picanto  
2017 Nissan Rogue Sport
2017 Nissan Rogue Sport  2017 Nissan Rogue Sport  2017 Nissan Rogue Sport  2017 Nissan Rogue Sport  2017 Nissan Rogue Sport  
2016 Aston Martin Lagonda
2016 Aston Martin Lagonda  2016 Aston Martin Lagonda  2016 Aston Martin Lagonda  2016 Aston Martin Lagonda  2016 Aston Martin Lagonda