PEUGEOT 3008 SUV I-COCKPIT® WINS TECHNOLOGY AWARD AT WHAT CAR? CAR OF THE YEAR AWARDS 2017
AddThis Social Bookmark Button
By: PEUGEOT

PEUGEOT 3008 SUV I-COCKPIT® WINS TECHNOLOGY AWARD AT WHAT CAR? CAR OF THE YEAR AWARDS 2017  ◾Latest generation of PEUGEOT's unique i-Cockpit® driving environment wins Technology accolade

◾New PEUGEOT i-Cockpit® made its debut in the all-new 3008 SUV and features include new configurable 12.3' head-up digital instrument panel, enhanced ergonomics and safety

◾New PEUGEOT 3008 SUV also commended in the Thatcham-sponsored Safety Award category

The unique PEUGEOT i-Cockpit® driving environment of the all-new 3008 SUV has received a prestigious motoring accolade, winning the Technology Award at the What Car? Car of the Year Awards 2017.

This second generation of PEUGEOT's i-Cockpit®, which is standard across all models of the new 3008 SUV range, won praise for its ability to put the latest technology safely at the fingertips of the driver, while creating an optimal driving position for an engaging and focused drive.

PEUGEOT 3008 SUV I-COCKPIT® WINS TECHNOLOGY AWARD AT WHAT CAR? CAR OF THE YEAR AWARDS 2017  

The latest evolution of the PEUGEOT i-Cockpit® includes an all-new infotainment system on an 8.0' capacitive high-resolution touch screen, as well as an elevated configurable 12.3' head-up digital instrument panel positioned above a compact multi-function steering wheel, designed to give an added sense of agility. These three key components come together to provide a truly exceptional driver-focussed environment perfectly aligned with PEUGEOT's brand values of uncompromising quality and that of an instinctive driving experience.

Offering such an advanced technological package and a premium feel on a competitively priced vehicle sealed the win for the PEUGEOT i-Cockpit® interior on the new 3008 SUV, while the car's excellent overall safety credentials led to further success, as the 3008 SUV was also commended in the Safety Award category, endorsed by Thatcham Research.

On collecting the award Mark Pickles, Marketing Director at PEUGEOT UK commented: 'Achieving the prestigious What Car? Technology Award for the PEUGEOT i-Cockpit® affirms our ambition to make brilliant in-car technology accessible to all drivers with no compromise on safety or driver appeal.

'The fact the 3008 SUV has also achieved significant recognition in the Safety category reflects the appeal of the car as an all-round package. It is a truly stylish car, designed to meet the needs of the user to exceed their expectations of safety, space and luxury.


Trending News
  • 2017 Kia Cadenza Achieves Top Safety Pick Plus Rating From The Insurance Institute For Highway Safety
  • Chevrolet'S Tips And Tricks For Surviving Pothole Season
  • Cadillac Racing Heading To VIR For First Pirelli World Challenge Sprintx Weekend
  • Nissan Earns More Awards Than Any Other Manufacturer In 12Th Annual Vincentric 'Best Fleet Value In America' Awards
  • All-New 2018 Honda Odyssey Minivan Begins Mass Production In Alabama

    'It is safe to say it has done that, but also raised the bar as a benchmark for vehicle interior design.'

    Steve Huntingford, editor at What Car? said: 'The fantastic thing about the PEUGEOT i-Cockpit®dashboard is that it takes desirable tech that was previously found only on high-end models and options lists, and gives it to buyers of everyday cars. That desirability is partly down to the sophisticated look it gives the 3008's interior.

    'It also makes the car easy and appealing to interact with and brings genuine safety benefits. On their own, any of these strengths would have made the PEUGEOT i-Cockpit® worthy of consideration, but when combined they seal its victory. We expect to see other brands following PEUGEOT's lead when they launch new models, but for now the French brand has stolen a march.'

    Now in its second year, the What Car? Technology Award is co-judged with AutoTech, a new car technology brand.

    The all-new 3008 SUV with its stunning PEUGEOT i-Cockpit® is available to order now with first deliveries due at the end of January 2017.

    PEUGEOT

    Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature 'Motion & Emotion', PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.

    PEUGEOT UK

    The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers Partner Tepee and Traveller, and a four-model van range that includes the Bipper, Partner, Expert and Boxer.

  • Photo credit: PEUGEOT
    posted on conceptcarz.com

       Recent Articles
    New Motability Offers On The Updated Volkswagen Golf

    – Volkswagens updated Golf has joined the Motability scheme. Customers can now order Volkswagens top selling car and benefit from the variety of revisions that make the Golf more appealing than before. New......
    2017 Honda Civic Type R Sets New Front-Wheel Drive Lap Record At Nürburgring

    Following the production models debut at the 2017 Geneva Motor Show, the all-new Honda Civic Type R has set a new benchmark lap time for front-wheel drive cars at the Nürburgring Nordschleife. On......
    New GT And GT Sport Models Spearhead Updated Mazda2 Range

    Mazda has announced a host of updates and changes to its highly acclaimed Mazda2 range. Highlights across all models include the introduction of Mazdas G-Vectoring Control technology and detailed......
    Maserati No. 100,000, A Quattroporte Gransport Sedan, Presented To Chinese Customer At Auto Shanghai 2017

    Maserati celebrated the milestone delivery of its 100,000th car at Auto Shanghai 2017, a Quattroporte produced in the Grugliasco plant of Italy. Chinas distinction as the Quattroportes largest market......
    All-New 2017 Alfa Romeo Giulia Named To Wardsauto 10 Best Interiors List For 2017

    - After spending two months evaluating 31 vehicle nominees and scoring each based on materials, ergonomics, driver information, safety, comfort, fit-and-finish and aesthetics, the editors at WardsAuto......
    ŠKODA AT AUTO SHANGHAI 2017

    –At the Auto Shanghai exhibition (19-28 April 2017), ŠKODA is celebrating the world premiere of its first fully electrically powered concept car. With the VISION E ŠKODA is underlining its future strategy......
    Two New Audi Q Models Planned For Production

    Audi is to expand its portfolio with two new Q models and has announced where they will be built: Production of the Audi Q8 will start in Bratislava (Slovakia) in 2018 and the first Audi Q4 will drive......
    The Bmw Group At Auto Shanghai 2017

    The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese......
    2018 Alfa Romeo Stelvio
    2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  
    2018 Audi Q5
    2018 Audi Q5  2018 Audi Q5  2018 Audi Q5  2018 Audi Q5  2018 Audi Q5  
    2018 Audi Q8 Concept
    2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  2018 Audi Q8 Concept  
    2018 Audi Q8 Sport Concept
    2018 Audi Q8 Sport Concept  2018 Audi Q8 Sport Concept  2018 Audi Q8 Sport Concept  
    2018 Audi RS 3
    2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  
    2018 Audi TT RS
    2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  
    2018 Buick Enclave
    2018 Buick Enclave  2018 Buick Enclave  2018 Buick Enclave  2018 Buick Enclave  2018 Buick Enclave  
    2018 Buick Enclave Avenir
    2018 Buick Enclave Avenir  2018 Buick Enclave Avenir  2018 Buick Enclave Avenir  2018 Buick Enclave Avenir  2018 Buick Enclave Avenir  
    2018 Buick Regal Sportback
    2018 Buick Regal Sportback  2018 Buick Regal Sportback  2018 Buick Regal Sportback  2018 Buick Regal Sportback  2018 Buick Regal Sportback  
    2018 Buick Regal TourX
    2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX