PEUGEOT 3008 SUV I-COCKPIT® WINS TECHNOLOGY AWARD AT WHAT CAR? CAR OF THE YEAR AWARDS 2017 By: PEUGEOT
◾Latest generation of PEUGEOT's unique i-Cockpit® driving environment wins Technology accolade
◾New PEUGEOT i-Cockpit® made its debut in the all-new 3008 SUV and features include new configurable 12.3' head-up digital instrument panel, enhanced ergonomics and safety
◾New PEUGEOT 3008 SUV also commended in the Thatcham-sponsored Safety Award category
The unique PEUGEOT i-Cockpit® driving environment of the all-new 3008 SUV has received a prestigious motoring accolade, winning the Technology Award at the What Car? Car of the Year Awards 2017.
This second generation of PEUGEOT's i-Cockpit®, which is standard across all models of the new 3008 SUV range, won praise for its ability to put the latest technology safely at the fingertips of the driver, while creating an optimal driving position for an engaging and focused drive.
The latest evolution of the PEUGEOT i-Cockpit® includes an all-new infotainment system on an 8.0' capacitive high-resolution touch screen, as well as an elevated configurable 12.3' head-up digital instrument panel positioned above a compact multi-function steering wheel, designed to give an added sense of agility. These three key components come together to provide a truly exceptional driver-focussed environment perfectly aligned with PEUGEOT's brand values of uncompromising quality and that of an instinctive driving experience.
Offering such an advanced technological package and a premium feel on a competitively priced vehicle sealed the win for the PEUGEOT i-Cockpit® interior on the new 3008 SUV, while the car's excellent overall safety credentials led to further success, as the 3008 SUV was also commended in the Safety Award category, endorsed by Thatcham Research.
On collecting the award Mark Pickles, Marketing Director at PEUGEOT UK commented: 'Achieving the prestigious What Car? Technology Award for the PEUGEOT i-Cockpit® affirms our ambition to make brilliant in-car technology accessible to all drivers with no compromise on safety or driver appeal.
'The fact the 3008 SUV has also achieved significant recognition in the Safety category reflects the appeal of the car as an all-round package. It is a truly stylish car, designed to meet the needs of the user to exceed their expectations of safety, space and luxury.
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'It is safe to say it has done that, but also raised the bar as a benchmark for vehicle interior design.'
Steve Huntingford, editor at What Car? said: 'The fantastic thing about the PEUGEOT i-Cockpit®dashboard is that it takes desirable tech that was previously found only on high-end models and options lists, and gives it to buyers of everyday cars. That desirability is partly down to the sophisticated look it gives the 3008's interior.
'It also makes the car easy and appealing to interact with and brings genuine safety benefits. On their own, any of these strengths would have made the PEUGEOT i-Cockpit® worthy of consideration, but when combined they seal its victory. We expect to see other brands following PEUGEOT's lead when they launch new models, but for now the French brand has stolen a march.'
Now in its second year, the What Car? Technology Award is co-judged with AutoTech, a new car technology brand.
The all-new 3008 SUV with its stunning PEUGEOT i-Cockpit® is available to order now with first deliveries due at the end of January 2017.
Since 1810 PEUGEOT has been producing durable products of excellence, since 1858 all are branded with the Lion logo – chosen to demonstrate strength, suppleness and swiftness to personify the durability of its products. As one of the earliest automotive producers, the PEUGEOT brand can trace its roots back to 1889 when it began producing automobiles and since then over 65 million vehicles have been produced, advancing technology with style and efficiency to enhance the customer experience. Demonstrated through its Brand signature 'Motion & Emotion', PEUGEOT is present in 160 countries, has 10,000 franchised Dealerships and is recognised the world over for the quality and design excellence of its products.
The UK is the third largest market for PEUGEOT with its UK Headquarters located in Coventry. The UK car line-up includes the 108, 208, 308, 508, 2008 SUV, 3008 SUV and 5008 SUV supplemented by people-carriers Partner Tepee and Traveller, and a four-model van range that includes the Bipper, Partner, Expert and Boxer.