By: Land Rover
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◾Special animation celebrates the enduring design and innovation associated with four generations of Range Rover spanning almost five decades world wide

◾New 2017 Range Rover SVAutobiography Dynamic begins sales in the U.S. on the brand's 30th anniversary in North America

◾Range Rover is the original luxury SUV, epitomizing the best of British design and engineering innovation

◾Range Rover has introduced numerous first-to-market technologies, including electronic traction control and automatic electronic air suspension

◾Watch the video here: https://youtu.be/ls6PibauaK0

(MAHWAH, N.J.) – January 18, 2017
– 30 years after the launch of the original Range Rover in North America, Land Rover has launched its newest model, the 550-hp, standard wheelbase, Range Rover SVAutobiography Dynamic, with sales of the ultra-luxury SUV in the U.S. starting this month.

After almost five decades of Range Rover history worldwide, Land Rover is showcasing the evolution of its iconic luxury SUV through four generations with a unique animation lasting 120 seconds. The specially commissioned video marks key dates in the history of the legendary SUV, showing how today's Range Rover retains many of the design hallmarks established by the 1970 Classic as its latest derivative, the SVAutobiography Dynamic, begins sales in North America and around the world.

Ever since its debut in 1970 the Range Rover has been a benchmark for refinement, industrial design and engineering innovation. Range Rover has evolved into the world's most elegant and sophisticated SUV in almost five decades; achieving more than one million sales (1.7 million to date) along the way. Trademark features including its 'floating' roof, distinctive clamshell hood, continuous belt line and practical split tailgate all pay homage to the groundbreaking original from 1970.

The Range Rover story begins with the 26 pre-production models, which wore Velar badges in an effort to hide its identity – velare means to 'veil' or 'cover' in Italian – made up of letters from the 'Land Rover' badge that usually adorn the front and rear of a vehicle. Next comes the timeless Range Rover Classic two-door as the images showcase successive generations, finishing with the most powerful derivative, the 550-hp SVAutobiography Dynamic built by the Jaguar Land Rover Special Vehicle Operations (SVO) division.

'Range Rover has, over time, achieved iconic design status through a progressive evolution of its unique DNA, culminating in a vehicle of peerless distinction,' said Land Rover Chief Design Officer, Gerry McGovern. 'From its sense of evolution and sophisticated sensibilities inherent in its interior design, to its understated yet powerful exterior proportions, Range Rover stands alone. There's simply nothing else like it.'

When it was first launched in 1970, Range Rover was one of the first vehicles to deliver permanent all-wheel drive while many others were still selectable. In 1971, the original model was cited as 'an exemplary work of industrial design' when it became the first vehicle to be displayed at the world famous Louvre museum in Paris; it has been at the forefront of design and engineering innovation ever since.

A four-door variant of the original Range Rover was introduced in 1981, quickly followed by the first application of an automatic transmission in the model line in 1982. In 1987, Land Rover introduced the Range Rover model to the North American market with sales starting on March 16, 1987. In 1989, the luxury SUV was the first 4x4 to be fitted with anti-lock brakes (ABS) and in 1992 it became the first SUV in the world fitted with electronic traction control and automatic electronic air suspension.

Engineering firsts continued in 2012, when Range Rover was counted as the world's first all-aluminum SUV. More recently, in 2016, the luxury SUV was the first vehicle to employ All-Terrain Progress Control (ATPC); an advanced Land Rover driver assistance technology, which effectively acts as a sort of off-road cruise control, helping maintain speed on a variety of terrains with essentially no driver inputs to the gas or brake pedals.

The last model included in the animation, the SVAutobiography Dynamic, shares its powerful V8 engine with the acclaimed Range Rover Sport SVR. Specially calibrated to produce more than 500 ft-lbs. of torque, the engine in the SVAutobiography Dynamic helps accelerate the vehicle from 0-60mph in only 5.1 seconds(1). Interior enhancements including diamond quilted leather upholstery with contrast stitching deliver elevated refinement and desirability. Sales of the latest Range Rover kick off this month, on the eve of the brand's 30th anniversary in the United States.

Since its launch 48 years ago, Land Rover has sold more than 1,700,000 of its flagship vehicles around the world, earning a reputation as the ultimate luxury all-terrain SUV; its unrivalled breadth of capability and elegance make it a favourite of royalty, business leaders, politicians and celebrities the world over.

Range Rover is designed, engineered and manufactured in the UK, and exported to more than 170 global markets.

The evolution of the Range Rover is highlighted with 10 iterations spanning almost 50 years, including:

◾1969 Range Rover Prototype (Velar)

◾1970 Range Rover Classic (two-door)

◾1973 Range Rover Classic (Suffix C)

◾1981 Range Rover Classic (four-door)

◾1994 Second-generation Range Rover (P38a)

◾2001 Third-generation Range Rover

◾2012 Fourth-generation Range Rover

◾2014 Fourth-generation Range Rover Long Wheelbase

◾2015 Range Rover SVAutobiography

◾2016 Range Rover SVAutobiography Dynamic

ADDITIONAL NOTES: Range Rover Timeline


Original two-door Range Rover (the Classic) goes on sale


Range Rover crosses Darien Gap on the 18,000-mile British Army Trans-America expedition. It took 99 days to cover 250 miles of dense jungle


Range Rover wins 4x4 class in the 30,000km (18,750-mile) London-Sydney Marathon - the longest ever speed-based car rally


A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)


First production four-door Range Rover appears along with the first factory limited edition - the 'In Vogue'


Automatic transmission introduced on Range Rover


Diesel-powered 'Bullet' Range Rover breaks 27 speed records


Range Rover launched in North America


Range Rover is world's first 4x4 to be fitted with anti-lock brakes


Range Rover is world's first 4x4 to be fitted with electronic traction control and automatic electronic air suspension


Second-generation Range Rover introduced


Third-generation Range Rover introduced


500,000th Range Rover produced at the Solihull plant


Fourth-generation Range Rover introduced – the first all-aluminium SUV


Exclusive Range Rover SVAutobiography launched in New York

(1) Always follow local speed limits.

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery (LR4) and Discovery Sport; Range Rover, Range Rover Sport and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world's leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world's premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.

Photo credit: Land Rover
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