Land Rover Bar Launches America's Cup Boat In Bermuda
AddThis Social Bookmark Button
By: Land Rover

Land Rover Bar Launches America's Cup Boat In Bermuda  ◾Sir Ben Ainslie and family christen Land Rover BAR America's Cup race boat 'Rita' in Bermuda

◾Land Rover engineers' expertise has helped design an extremely fast and technically advanced race boat

◾Intensive final preparations and training in battle for the world's oldest sporting trophy

(BERMUDA) – February 6, 2017 – Land Rover BAR have launched the boat they believe will make sailing history. An extremely fast and technically advanced craft has been developed with Jaguar Land Rover engineers with one aim: to win the world's oldest sporting trophy.

Launched in Bermuda, the boat was named 'Rita' by Sir Ben Ainslie's wife Lady Georgie Ainslie and daughter Bellatrix. The name has a winning pedigree – Sir Ben has used it throughout his career.

BAR shared the engineering skills used by Jaguar Land Rover to create its newest models. Aerodynamic, self-learning car, artificial intelligence and virtual-modeling technologies are all helping the boat to go faster. Jaguar Land Rover
is the UK's largest investor in automotive research, development and engineering spending billions on new product creation and innovation, the partnership with Land Rover BAR enables the engineers to up-skill and practice new methods in different environment and platforms.

Tony Harper, Director of Research at Jaguar Land Rover, said, 'This process of two-way engineering and our wider STEM program across the business has enabled us to develop, learn and provide our capabilities to the BAR team. We developed industry-first aerodynamic testing to support the wingsail design which you can see on the final boat here today. From the success of this project, and with our knowledge of analysis and construction of light-weight vehicles, we have also supported the structural design of the daggerboards – the surfboard-style structure underneath the boat that allow it to fly and keep it stable when out of the water.'

Each light-weight daggerboard needs to bear 5,291lbs, the equivalent of a new Land Rover Discovery model, so their job on the boat is crucial.

Tony Harper added, 'It has been an incredible campaign to be involved in as a British automotive brand. We are extremely proud to be supporting Sir Ben Ainslie's entry into this legendary race.'


Trending News
  • Peugeot DKR Keeps Pushing With Two Days To Go On Silk Way Rally
  • Late Production MKII Shelby Cobra To Cross The Block At Russo And Steele Monterey!
  • Honda's Title Protagonists Fired-Up For Racing Return
  • Life's A Beach With The MG Gs
  • Mitsubishi Motors Partners The UK's First Multi-Brand EV Showroom

    Martin Whitmarsh, CEO of Land Rover BAR said, 'Jaguar Land Rover's input to the final boat design has been hugely significant for us. As the relationship grew, so did their level of involvement.

    'The America's Cup has always been a sailing and design race and the boats have developed from ropes and winches to more technical machines which will fly out of the water at up to 60mph. This complex design requires the latest engineering skill and insight, allowing automotive brands to make a significant impact in the design race – very much like in F1.'

    Sir Ben Ainslie said, 'It's a great moment to see our race boat Rita hit the water in Bermuda. The launch represents the sum of all the team's efforts to bring the America's Cup home, and we're delighted to get her in the water here in Bermuda. We're a start-up team, and we had to build not just the boat but the design and engineering team, the facilities and the processes to get to this point today. There are just a few short months before the racing starts at the end of May, and we will be working very hard now on the final development and testing of this boat to make sure we are ready for the racing.'

    The team has less than four months to make design tweaks and train on the water in Bermuda.

    The America's Cup begins on May 26, 2017 with the first round of qualifiers. The winner will be crowned at the end of June. Hundreds of thousands of people are expected to watch the event live in Bermuda and more on TV. Land Rover BAR will be up against teams from USA, France, Sweden, New Zealand and Japan.

    About Land Rover

    Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery 4). Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.

    About Jaguar Land Rover

    – The United States is one of the leading global markets for both Jaguar and Land Rover

    – Jaguar Land Rover employs 32,000 people and sells vehicles in 170 countries around the world

    – Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK

    – Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA

    – Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA

    About Land Rover BAR

    Sarah Alexander, Land Rover BAR Press Officer

    Sarah.alexander@landroverbar.com t. +44 7766 391 276 / +44 1489 587 838

    Ben Ainslie Racing (BAR) was launched on June 10th 2014 in the presence of Her Royal Highness The Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America's Cup winner, Sir Ben Ainslie, with the long-term aim of challenging for Britain and bringing the America's Cup back home to where it all began in 1851. Ben has developed and will lead a British entry capable of winning the prestigious trophy, something Britain has so far never managed to achieve.

    Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.

    Sports teams represent key role models in society. This privileged position is not taken for granted at Land Rover BAR. The team believe our influence should extend far beyond the race course, and have put sustainability at the heart of operations since launching the team with Exclusive Sustainability Partner 11th Hour Racing in 2014.

    The 1851 Trust is the team's official charity, and HRH The Duchess of Cambridge is its Royal Patron.

    Portsmouth will host a second Louis Vuitton America's Cup World Series event on 21st-24th July 2016.

    LandRoverBAR.com #BringTheCupHome

  • Photo credit: Land Rover
    posted on conceptcarz.com

    Recent News
    The 'Great Eight' Rolls-Royce Phantoms Gather at Bonhams

    An exhibition of some of the most notable Rolls-Royce Phantoms will be held at Bonhams from 29 July till 2 August, in celebration of 92 years of the illustrious model. Eight of the most historically significant......

    JD Classics Joins Forces With Morris And Welford To Open New Premier Dealership In California

    JD Classics has taken its first major step in international expansion, joining forces with Morris and Welford to open a new premier classic and sports car dealership in Newport Beach, California in......

    The Peninsula Classics Best of the Best Award Announces Finalists and Judges

    – The Peninsula Hotels today announced the eight exceptional vehicles that will be eligible to receive the second annual The Peninsula Classics Best of the Best Award, the international motoring worlds......

    Announcing Event Schedule Changes and an Exceptional Alfa Romeo Revealed for the Pebble Beach Auctions Presented by Gooding & Company

    – Gooding & Company, the official auction house of the Pebble Beach Concours dElegance®, announces new event days for the Pebble Beach Auctions. The auctions will now take place on Friday, August 18......

    RM Sotheby's Teams with Auctions America to Grow Popular Santa Monica Sale

    BLENHEIM, Ontario (May 2, 2017) – RM Sothebys, the worlds largest collector car auction house, is thrilled to announce that it will expand its footprint in California this summer via the presentation......

    Murray Smith is RRDC's 2016 Bob Akin Award Winner

    – Murray Smith, longtime event promoter and collector and driver of historic race cars, was named the 2016 recipient of the RRDC Bob Akin Award. He was presented the award at the annual Road Racing Drivers......

    BRITISH TEAM LAND ROVER BAR VICTORIOUS IN THE AMERICA'S CUP WORLD SERIES

    Land Rover BAR win the final regatta in Japan to take the overall Louis Vuitton Americas Cup World Series title, putting them in a commanding position going into the Americas Cup Final next year in......

    LAND ROVER ‘GAME-CHANGING' ARTIFICIAL INTELLIGENCE WILL HELP SIR BEN AINSLIE MAKE HISTORY

    – Sir Ben Ainslie has hailed Land Rovers artificial intelligence (AI) as a game changer ahead of the British Americas Cup teams home event in Portsmouth (July 22-24). Land Rover, Title and Exclusive......

    2016 Spyker C8 Preliator
    2016 Spyker C8 Preliator  2016 Spyker C8 Preliator  2016 Spyker C8 Preliator  2016 Spyker C8 Preliator  2016 Spyker C8 Preliator  
    2010 Jaguar C-X75 Concept
    2010 Jaguar C-X75 Concept  2010 Jaguar C-X75 Concept  2010 Jaguar C-X75 Concept  2010 Jaguar C-X75 Concept  2010 Jaguar C-X75 Concept  
    2010 Spyker C8 Aileron Spyder
    2010 Spyker C8 Aileron Spyder  2010 Spyker C8 Aileron Spyder  2010 Spyker C8 Aileron Spyder  2010 Spyker C8 Aileron Spyder  2010 Spyker C8 Aileron Spyder  
    2010 Tesla TAG Heuer Roadster
    2010 Tesla TAG Heuer Roadster  2010 Tesla TAG Heuer Roadster  2010 Tesla TAG Heuer Roadster  2010 Tesla TAG Heuer Roadster  2010 Tesla TAG Heuer Roadster  
    2009 Infiniti Essence Concept
    2009 Infiniti Essence Concept  2009 Infiniti Essence Concept  2009 Infiniti Essence Concept  2009 Infiniti Essence Concept  2009 Infiniti Essence Concept  
    2009 Spyker C8 Aileron
    2009 Spyker C8 Aileron  2009 Spyker C8 Aileron  2009 Spyker C8 Aileron  2009 Spyker C8 Aileron  2009 Spyker C8 Aileron  
    2008 Spyker C8 Laviolette
    2008 Spyker C8 Laviolette  2008 Spyker C8 Laviolette  2008 Spyker C8 Laviolette  2008 Spyker C8 Laviolette  2008 Spyker C8 Laviolette  
    2005 Renault Fluence
    2005 Renault Fluence  2005 Renault Fluence  2005 Renault Fluence  2005 Renault Fluence  2005 Renault Fluence  
    2005 Spyker C8 Laviolette
    2005 Spyker C8 Laviolette  2005 Spyker C8 Laviolette  2005 Spyker C8 Laviolette  2005 Spyker C8 Laviolette  2005 Spyker C8 Laviolette  
    2004 Spyker C8 Spyder
    2004 Spyker C8 Spyder  2004 Spyker C8 Spyder  2004 Spyker C8 Spyder  2004 Spyker C8 Spyder  2004 Spyker C8 Spyder  

    Vehicle information, history, and
    specifications from concept to production.

    Follow ConceptCarz on Facebook  Follow ConceptCarz on Twitter RSS News Feed

    Conceptcarz.com
    © 1998-2017 Conceptcarz.com Reproduction or reuse prohibited without written consent.