China Drives Jaguar Land Rover's Solid February Sales Performance By: Jaguar Land Rover
Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles today reported its best ever February retail sales of 40,978 vehicles, up 9% on February 2016, thanks to strong sales performances in China and North America. The company sold 88,671 vehicles in the first two months of 2016, 6% up on the same period in the prior year.
Retail sales for the month of February were up year-on-year across many key regions: 40% in China, 16% in North America and 14% in the UK. Europe and other Overseas markets were down 2% and 7% respectively year-on-year.
Commenting on the performance, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: 'I am delighted to see another historic month of sales, thanks in large part to impressive performances in China and North America as well as continued customer demand for the Jaguar F-PACE and Discovery Sport.
'The all-new Land Rover Discovery went on sale in February and the already strong demand makes us optimistic that it will more than outweigh sales of the previous model.'
Jaguar had its best February performance, delivering 12,203 vehicles, up 81% on the previous year, due to continued solid sales of the XE (3,309 vehicles) and the all-new F-PACE (5,323 vehicles). China recorded outstanding year-on-year growth of 118%.
Land Rover retailed 28,775 vehicles in the month, down 6% year-on-year. Best-sellers for the month were the Discovery Sport, retailing 8,357 vehicles, the Range Rover Evoque, retailing 7,806 vehicles and the Range Rover, with retails of 4,790 in the month. Sales have now begun for the all-new Discovery and this month Land Rover launched a new addition to the Range Rover family, the Velar.
◾Jaguar Land Rover is investing £3.5 billion annually to extend its model range and manufacturing footprint, including the investment in a new plant in Slovakia and recently launched models including the all-new Discovery, Range Rover Evoque Convertible and Chinese-market Jaguar XFL.
◾Over the past six years, Jaguar Land Rover has doubled sales and employment, more than tripled turnover, and invested more than £15 billion in new product creation and capital expenditure.
◾The company will invest heavily in new products and facilities in Fiscal 2017 and beyond.
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◾Jaguar Land Rover is one of the UK's largest exporters and generates around 80% of its revenue from exports.