Chicago Auto Show Concludes Successful 10-Day Run Company press release.
Chicago (Feb. 9, 2017)
- The Chicago Auto Show concluded a successful 10-day run featuring increased exhibit space (by 55,000 square feet over 2016), more indoor test tracks (totaling five) and an attendance bump over last year - despite a record-breaking warmth that had many Chicagoans enjoying the outdoors.
The nation's largest auto show provided the perfect backdrop for exciting and engaging television, as well. This year, five television stations produced special auto show programming from the show floor, including ABC Chicago, CBS Chicago, NBC Chicago, Telemundo Chicago and WGN Chicago. NBC Chicago's special was broken up into segments and live cut-ins that ran throughout the show's opening weekend.
Adding to the 2017 Chicago Auto Show's success story, show organizers streamlined the way show-goers received vehicle information with a new initiative called epass. Attendees could activate their show ticket at kiosks, with product specialists or via the mobile app. Using epass, attendees received vehicle information, entered contests and participated in test drives with a simple swipe.
Along the lines of engaging with show attendees, show organizers took advantage of the masses to harness the power of new technology and social media. The show again provided free, high-speed Wi-Fi to all attendees and engaged fans via its official mobile app.
The Chicago Auto Show also engaged fans via its social media channels, reaching millions. During the Media Preview, manufacturer press conferences were streamed live on the Chicago Auto Show Facebook page and the show's #CAS17 was again a top-trending hashtag on Twitter.
Planning is already underway for the 110th edition of the Chicago Auto Show. The 2018 show will remain a 10-day public show, opening on Saturday, Feb. 10, and running through Monday, Feb. 19 - to take advantage of the Presidents Day holiday. The 2018 Media Preview will be Feb. 8-9, and First Look for Charity will be Friday, Feb. 9, 2018.
To access high resolution images and high definition b-roll from the Media Preview press conferences, visit http://www.chicagoautoshow.com/media/online-newsroom.