Audi Sales In February Down Slightly Year-On-Year
AddThis Social Bookmark Button
By: Audi

Audi Sales In February Down Slightly Year-On-Year  ◾Around 125,100 deliveries worldwide in the month – down 1.1 percent

◾Sales chief Dietmar Voggenreiter: 'We are preparing for future opportunities in China with far-reaching strategic decisions'

◾A5 Coupé due to be launched in North America

03/15/17 – Ingolstadt – AUDI AG delivered around 125,100 automobiles in February. In North America (+16.1%) strong demand for the Audi A4 and the Q7 in particular once again translated into double-digit growth. Likewise in Europe (+1.9%), the Four Rings achieved the best start to the year in its history and continued to grow in February. In China, Audi is currently holding intensive talks with its local partners in order to position the joint cooperation suitably for the planned next stage of growth. In this phase the Chinese dealers are managing their business cautiously and reported 5.8 percent fewer deliveries in the past month than a year ago. Global sales in February were thus 1.1 percent below the record-breaking figure from 2016.

'We see huge opportunities for the future in China, as the world's leading market for sales, digitization and e-mobility,' says Dietmar Voggenreiter, Board member for Sales and Marketing at AUDI AG. 'We are preparing our business model for these opportunities and intend to take far-reaching, sustainable decisions with our partners. In so doing we are taking a challenging, yet important step.'

In January, Audi decided with its joint venture partner FAW to intensify the joint collaboration in China as part of a strategic growth plan. The agreement envisages, among other things, extending the locally produced portfolio with further electrified models. In the second step, the operational implementation of the future agenda is now to be defined with the Chinese dealers. Furthermore, Audi is looking at future collaboration with SAIC in a potential second joint venture in order to open up further market potential. 'This phase of far-reaching strategic structural decisions will still take some time. The top priority for us is to further develop the Chinese business profitably for all partners,' says Voggenreiter. Meanwhile, the Chinese dealers reported 32,155 delivered automobiles for the month of February, 5.8 percent less than one year ago, following a sharp drop in sales in January compared with 2016.

By contrast, Audi sales grew in Europe, where around 66,400 deliveries in February exceeded the 2016 figure by 1.9 percent. The brand achieved substantial gains especially in southern Europe: In Spain, sales rose by another 7.1 percent to 4,949 units and in Italy even by 29.9 percent to 6,125 customers in the month. With the new Q2, Audi is successfully attracting an above-average number of new customers in both markets; Italy is currently the largest export market for the city SUV. Across all models, the constant growth over the past few months for Audi was also maintained in the German domestic market (+1.8% to 29,017 cars) in February. In the United Kingdom, by contrast, the local generation changeover for the right-hand-drive versions of the Audi Q5 and the A5 Sportback left its mark. 5,203 units sold in the United Kingdom was 2.8 percent below the previous year's figure. Business in Europe continued to be dampened by the market weakness in Russia: down 22.9 percent to 1,350 automobiles in February.

Among all markets, the United States achieved the largest growth in terms of sales volume most recently. 13,741 customers in total decided to buy a model from Audi of America in February, up 17.3 percent compared with the same month in 2016. Demand for the Q7 continues to be particularly high in the U.S. market: The full-size SUV saw sales rise in February by 49.8 percent to 2,477 units, thus climbing into second spot of the bestselling Audi models in the United States since the start of the year. Across all Q models, Audi's SUV sales increased last month by 35.8 percent to 6,874 U.S. customers. Sales of the A4 also increased further in February to counter the market downturn in the sedan segment, with the model achieving a 30.1 percent increase to 2,377 deliveries in the United States. In Canada, sales of the A4 rose to more than double the previous year's figure (+132.2 percent to 418 A4 models), on the back of a similar jump in January. Total sales across the entire portfolio also proved very positive in February for Audi Canada: 1,970 cars sold once more represent high growth of 27.8 percent.

In March, the new Audi A5 Coupé will be premiered in the United States and Canada. The United States has been the largest global sales market for the first generation of the model. The sporty Audi Coupé has captured two thirds of its U.S. drivers as new customers for the brand.


Trending News
  • Football Legends Team Up With Nissan And Habitat For Humanity To Build 'Heisman House'
  • Infiniti QX60 Wins U.S. News & World Report 2017 Best Luxury Three-Row SUV For Families Award
  • Three Mercedes-AMG Motorsport Customer Racing Teams Set For Pirelli World Challenge Sprintx Debut This Weekend
  • Ford Releases Marvel Studios' 'Guardians Of The Galaxy Vol. 2' Commercial, Limited Run Comic Featuring All-New Ecosport
  • Sixty-Second 'Flying Pigs' Video Marks Arrival Of The All-New 2017 Chrysler Pacifica Hybrid

    By contrast, Audi sales grew in Europe, where around 66,400 deliveries in February exceeded the 2016 figure by 1.9 percent. The brand achieved substantial gains especially in southern Europe: In Spain, sales rose by another 7.1 percent to 4,949 units and in Italy even by 29.9 percent to 6,125 customers in the month. With the new Q2, Audi is successfully attracting an above-average number of new customers in both markets; Italy is currently the largest export market for the city SUV. Across all models, the constant growth over the past few months for Audi was also maintained in the German domestic market (+1.8% to 29,017 cars) in February. In the United Kingdom, by contrast, the local generation changeover for the right-hand-drive versions of the Audi Q5 and the A5 Sportback left its mark. 5,203 units sold in the United Kingdom was 2.8 percent below the previous year's figure. Business in Europe continued to be dampened by the market weakness in Russia: down 22.9 percent to 1,350 automobiles in February.

    Among all markets, the United States achieved the largest growth in terms of sales volume most recently. 13,741 customers in total decided to buy a model from Audi of America in February, up 17.3 percent compared with the same month in 2016. Demand for the Q7 continues to be particularly high in the U.S. market: The full-size SUV saw sales rise in February by 49.8 percent to 2,477 units, thus climbing into second spot of the bestselling Audi models in the United States since the start of the year. Across all Q models, Audi's SUV sales increased last month by 35.8 percent to 6,874 U.S. customers. Sales of the A4 also increased further in February to counter the market downturn in the sedan segment, with the model achieving a 30.1 percent increase to 2,377 deliveries in the United States. In Canada, sales of the A4 rose to more than double the previous year's figure (+132.2 percent to 418 A4 models), on the back of a similar jump in January. Total sales across the entire portfolio also proved very positive in February for Audi Canada: 1,970 cars sold once more represent high growth of 27.8 percent.

    In March, the new Audi A5 Coupé will be premiered in the United States and Canada. The United States has been the largest global sales market for the first generation of the model. The sporty Audi Coupé has captured two thirds of its U.S. drivers as new customers for the brand.

  • Photo credit: Audi
    posted on conceptcarz.com

       Recent Articles
    Volvo Cars' First Quarter 2017 Operating Profit Rises 11 Per Cent To Sek3.5 Billion

    Volvo Cars, the premium car maker, reported an operating profit of SEK3.5 billion for the first three months of the year, up 11 per cent from SEK3.1 billion during the same period last year. The increase......
    VOLVO CAR GROUP REPORTS THIRD QUARTER 2016 OPERATING PROFIT INCREASES 62 PER CENT YEAR-ON-YEAR TO SEK2.07BN

    Volvo Car Group, the premium car maker, has reported third quarter operating profit of SEK2,067m compared to SEK1,276m in the same period last year and a year-on-year increase in revenue to SEK41,1bn......
    Volvo Cars Reports Operating Profit Of SEK11BN In 2016

    Volvo Cars, the premium car maker, has reported a robust 66 per cent increase in operating profit in 2016 to SEK11.0bn compared with SEK6.6bn in 2015, as global sales hit a new record of 534,332 cars. Net......
    Fiat Professional Sales Success Continues For March And The First Quarter Of 2017

    Fiat Professionals growing popularity in the UK is illustrated again this week, as new figures show a 44.2% rise in registrations in March 2017, compared with the same month last year. The sales......
    Record Growth: Record First Quarter And Best Month In Corporate History

    – In the first quarter of 2017, ŠKODA sold more cars than ever before: Between January and March, the brand delivered 283,500 vehicles to customers (January-March 2016: 276,600) – 2.5% more than in the......
    BMW Group Global Sales Record Best- Ever March And First Quarter

    254,862 vehicles delivered worldwide in March, up 5.9% BMW sales increase 5.3%, totalling 212,093 MINI sales grow 8.7% to 42,447 BMW Group sales in first quarter up 5.3% to 587,237 More than......