BMW Group Subsidiary Designworks Collaborates With Layer3 Tv To Re-Invent The Cable TV Experience
AddThis Social Bookmark Button
By: BMW

BMW Group Subsidiary Designworks Collaborates With Layer3 Tv To Re-Invent The Cable TV Experience  Los Angeles, CA. Cable TV set-top boxes are not generally among the home devices consumers are particularly proud of. In 2016, Layer3 TV, a Denver based innovative pay-TV distributor, announced that this should change and commissioned BMW Group subsidiary Designworks to re-think what a cable TV set-top box should be and how it should function. The new box unites excellence in engineering with a modern, modular design that fits into each room's aesthetic. Customers are now offered both: a unique, intuitive interface that seamlessly integrates the best of cable TV, premium channels, streaming online video content, social media and smart home devices and a whole-home gateway that upgrades any living room.

Good bye to 50 shades of grey in the living room.

Until recently set-top boxes provided by cable companies left a lot to be desired: With a limited color palette, ranging from black to black, an overall design that scarcely related to considerations of interior décor, flashing LEDs, vents that could not be covered, and an array of buttons, boxes up until today did not play an essential role in the user experience. To solve this problem, the Designworks team took a new approach to these overlooked but ubiquitous objects. It came up with a set-top box that can harmonize with a home dweller's sense of place, creating a device defined by clean lines and a sleek, low profile that can slot into entertainment systems, bookshelves, or reside comfortably on a coffee table.

The Next TV User Experience.

BMW Group Subsidiary Designworks Collaborates With Layer3 Tv To Re-Invent The Cable TV Experience  

The design team sought to eliminate many of the unnecessary features of conventional boxes, taking a 'less is more' approach and rethinking them from the ground up. The result is a user-friendly design that hides in plain sight, better integrating into its environment. The Layer3 TV box offers a simple solution and presents consumers with options for colors and materials so it can be customized. In addition, to make them more intuitive to use, all unnecessary buttons and LEDs were eliminated. The design team also eliminated all top, side, and front-facing vents, making the product virtually immune from damage by stacking or liquid spills. Tangled cables, typical of the home entertainment experience, were also dramatically paired down for a cleaner look and feel in the home environment. 'The user experience is at the heart of what we design for at Designworks, whether we are working on aviation interiors, user interaction concepts or solutions for the smart home' said André de Salis, creative director and project lead for Layer3 TV at Designworks. 'To re-imagine the cable television experience for the first time in over a decade together with Layer3 TV was a task we more than enjoyed. The new Layer3 TV cable set-top box is an easy to use interface powered by a beautiful product that truly fits in people's homes,' he continues.

Layer3 TV's Primary Gateway Box

Layer3 TV's set top box provides WiFi and DVR services for the home while communicating wirelessly with additional, smaller boxes that can be placed anywhere without needing a cable hookup. The Gateway box can be personalized in a wide range of colors and designs while housing the most powerful video processor in the industry under its sleek exterior.

Other specifications:


Trending News
  • All-New Mazda MX-5 RF Named Roadster Of The Year At The 2017 Auto Express New Car Awards
  • All-New Ibiza Leads Success For Seat At Auto Express New Car Awards
  • Cadillac DPI-V.R Teams Ready For Six At The Glen
  • Lamborghini Super Trofeo North America Looks To New York For Next Stop On 2017 Championship Tour
  • Granturismo Model Year 2018 Makes Its World Debut In New York

    ◾Delivers the highest HD picture quality, including 4K.

    ◾Can record more than eight shows at a time and storing more than 3,000 hours of HD content

    ◾Full Color Front panel LCD screen that displays information about what you're watching

    ◾Integrated DOCSIS 3.0 Cable modem delivers up to 600Mbps downstream to the home (corrected max speed; suggest alternative phrasing of, 'Integrated DOCSIS 3.0 Cable modem delivers blazing fast data speeds to the home'

    ◾The most powerful WiFi available, operating in both the 2.4GHz and 5GHz frequency bands

    ◾HDR, Voice, Zigbee and Bluetooth ready

    ◾Integration of third party applications, including over-the-top (OTT) streaming video services.

    Layer3 TV officially kicked off its nationwide launch in June 2016 and is available in Chicago, Washington, D.C. and Longmont, CO. It will soon be available to customers in other major cities across America, coming next to Los Angeles.

    The Layer3 TV involvement with the BMW Group doesn't end just at the box. Layer3 TV's official installation fleet includes the all-electric BMW i3. The fully electric fleet is in keeping with Layer3 TV's commitment to a sustainable energy future.

  •  
     
     
     
     

    Photo credit: BMW
    posted on conceptcarz.com

       Recent Articles
    All-New Ford Fiesta Is The Most Technologically Advanced Small Car On Sale In Europe

    – The all-new Ford Fiesta delivers the most sophisticated range of driver assistance technologies and connectivity features of any volume small car on sale in Europe, as part of the most comprehensive......
    Hyundai Motor UK Announces New Generation I30 Tourer Pricing And Specifications

    – Hyundai Motor UK has officially announced the pricing and specification of the New Generation i30 Tourer, which will go on sale in the UK on 6th July. New Generation i30 Tourer follows on from the......
    Subaru Of America Announces Pricing On Refreshed 2018 Legacy And Outback Models

    Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing on the 2018 Outback and Legacy lines. The company reported its 66th consecutive month of year-over-year sales increases on June......
    Nissan Foundation Awards More Than $700,000 In Grants To Promote Cultural Diversity In America

    – The Nissan Foundation will award more than 700,000 in grants to 29 U.S. nonprofit organizations that work to further cultural awareness and understanding. The grant recipients are located in Southern......
    Chrysler Brand Launches Campaign For Hispanic Market

    - The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers. Hero is a 30-second commercial featuring Pablo, a young......
    Maven GIG Expands To San Francisco

    San Franciscans can hustle hard in the freelance economy with a Maven car for all of their driving gigs. Maven Gig is expanding its initial offering in San Diego to now include San Francisco. The service......
    Young NFL Fans Can Prepare For The Upcoming Season At Hyundai's Summer Youth Camp Program

    – As the football season approaches, Hyundai Motor America, an official sponsor of the National Football League (NFL), is giving young fans across the country the chance to take the field with their......
    BMW I Ventures Announces Strategic Investment In Proterra

    …BMW i Ventures has announced a strategic investment in Proterra, the leading innovator and manufacturer of heavy-duty electric mass transportation vehicles. Proterras mission is to eliminate the dependency......
    2018 Buick Regal TourX
    2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX  2018 Buick Regal TourX  
    2018 Fiat 500L
    2018 Fiat 500L  2018 Fiat 500L  2018 Fiat 500L  2018 Fiat 500L  2018 Fiat 500L  
    2018 Hyundai Santa Fe
    2018 Hyundai Santa Fe  2018 Hyundai Santa Fe  2018 Hyundai Santa Fe  2018 Hyundai Santa Fe  2018 Hyundai Santa Fe  
    2018 Nissan Qashqai
    2018 Nissan Qashqai  2018 Nissan Qashqai  2018 Nissan Qashqai  2018 Nissan Qashqai  2018 Nissan Qashqai  
    2018 Nissan X-Trail
    2018 Nissan X-Trail  2018 Nissan X-Trail  2018 Nissan X-Trail  2018 Nissan X-Trail  2018 Nissan X-Trail  
    2018 Porsche 911 GT3
    2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  
    2018 Porsche Panamera Turbo S E-Hybrid
    2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  2018 Porsche Panamera Turbo S E-Hybrid  
    2018 Subaru Crosstrek
    2018 Subaru Crosstrek  2018 Subaru Crosstrek  2018 Subaru Crosstrek  2018 Subaru Crosstrek  2018 Subaru Crosstrek  
    2018 Subaru Legacy
    2018 Subaru Legacy  2018 Subaru Legacy  2018 Subaru Legacy  2018 Subaru Legacy  2018 Subaru Legacy  
    2018 Subaru Outback
    2018 Subaru Outback  2018 Subaru Outback  2018 Subaru Outback  2018 Subaru Outback  2018 Subaru Outback