Aston Martin Launches AMR In Shanghai
AddThis Social Bookmark Button
By: Aston Martin

Aston Martin Launches AMR In Shanghai  ◾Asia show debut for Rapide AMR

◾Aston Martin underlines commitment to the Chinese market

◾Launch of Limited V8 Vantage S Great Britain Edition

19 April 2017, Shanghai: The Shanghai Auto Show marks the Chinese debut of luxury British brand Aston Martin's high-performance brand AMR, bringing a new dimension of race inspired dynamism and performance.

Reflecting Aston Martin's racing pedigree, AMR takes technology and inspiration from motorsport to amplify the sporting prowess present across the model range. With enhanced performance, sharper dynamics and more powerful design language, AMR takes Aston Martin's road cars to new and exciting extremes.

Aston Martin Launches AMR In Shanghai  

Making its Asia debut, the Rapide AMR represents the first tier of AMR, enhancing the four-door sports car with a comprehensive suite of power, chassis and styling upgrades, plus a spectacular new interior treatment.

AMR Pro is the pinnacle; an uncompromising demonstration of AMR's 'Track to Tarmac' philosophy whereby race technology is transferred to road cars.

Aston Martin President and CEO, Dr Andy Palmer said: 'AMR is something we have wanted to bring to fruition for some time. Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hard-core, special series models. With the AMR brand we have the perfect platform to deliver both.

The Rapide AMR unveiled here in Shanghai, and the Vantage AMR Pro shown at the 2017 Geneva show are both confirmed for production: The Rapide as a run of only 210 cars; the Vantage in an extremely limited series of no more than 7 cars. This is the start of something very exciting – a programme that will eventually see an AMR version of every model in the Aston Martin range'.


Trending News
  • Lucid Air Makes International Auto Show Debut in New York
  • Lucid : Luxury Mobility
  • Mercedes-Benz Makes Customers' Lives Easier with Google Home and Amazon Alexa
  • Double mission for Daniel Juncadella: DTM reserve and GT racing driver
  • The Mercedes-Benz W 125 made its debut 80 years ago: 1937: the golden season of the W 125 Silver Arrow

    Q by Aston Martin

    Aston Martin arrives in Shanghai with an example of the marque's enhanced Q by Aston Martin bespoke service. The personalisation service has evolved into a multi-tiered offering, giving customers almost limitless opportunities to create their own unique Aston Martin through enhanced levels of design and customer interaction.

    The Q by Aston Martin – Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the luxury marque's Gaydon headquarters.

    The second stage of Aston Martin's enhanced offering is 'Q by Aston Martin – Commission', a step into the world of the truly bespoke, individual sports car. Designed through 'Commission' specifically for the Chinese market, the iconic British marque is announcing a special edition Vantage S sports car. Strictly limited to just five examples, the V8 Vantage S Great Britain Edition is the perfect embodiment of British culture and craftsmanship. Finished in Stratus White, the car boasts blue tinted mirrors and rear diffuser and unique red, white and blue exterior wing badges. The interior is lavishly trimmed in a deep Aurora Blue leather, with bespoke 'Zagato' wave quilting, Anodised Blue Rotaries and Union Jack embroidery.

    Marek Reichman, Aston Martin's EVP and Chief Creative Officer said: 'The Q by Aston Martin service has grown substantially since it was first established in 2012. We have the opportunity to work with our customers, taking personalisation to a different level. Our commitment to Chinese customers is absolute, as demonstrated with the announcement that we are creating products designed specifically with the Chinese customer in mind with our Q by Aston Martin Commission – the V8 Vantage S Great Britain Edition.'

    The V8 Vantage S Great Britain Edition is priced from RMB 2,088,000.

  •  
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    Photo credit: Aston Martin
    posted on conceptcarz.com

       Recent Articles
    Lamborghini Huracán Performante And Aventador S Debut In Asia At Auto Shanghai 2017

    – Automobili Lamborghini presents at Auto Shanghai 2017 four models. The Lamborghini Huracán Performante and the Aventador S make their premieres in Asia. The Huracán Performante combines new lightweight......
    Nio Unveils Production Vehicle For China Market

    – Today, NIO, a next-generation car company showcased 11 vehicles for its Chinese debut at the 2017 Shanghai International Automobile Industry Exhibition. The company unveiled the ES8, its new vehicle......
    Protect And Personalise Your Mclaren Sports Series With The Genuine McLaren Accessories Range

    A new range of official options and accessories developed by McLaren will allow owners of 540C, 570S and 570GT to protect their vehicles from the elements and the rigours of road driving, and give......
    Aston Martin Takes Window Shopping To A New Level With Harrods

    :Shoppers in Londons Knightsbridge are to be treated to the sight of a very special Aston Martin window display consisting of a DB11, V12 Vantage S and Vanquish S in iconic British store, Harrods. The......
    2018 S5 Sportback Leads Segment In Performance While Offering Refined Design And Functionality

    Offering a class-leading 0-60 mph time of 4.5 seconds, the 2018 Audi S5 Sportback will arrive in dealerships this spring 2017. Featuring the distinctive Sportback body style, first introduced on......
    Aston Martin At The 2017 Geneva Motor Show

    Aston Martin marks the 87th Geneva international Motor Show with a significant trio of major debuts. In addition to being the global motor show debut of the acclaimed new Vanquish S – the most powerful......
    Nissan Expands 'Midnight Edition' Package To Six Core Models – Sentra, Altima, Maxima, Rogue, Murano And Pathfinder

    – Nissan today announced it is expanding its Midnight Edition equipment package, previously available only on the Maxima SR, to five additional models – each among the brands best-selling nameplates.......
    2018 Acura TLX
    2018 Acura TLX  2018 Acura TLX  2018 Acura TLX  2018 Acura TLX  2018 Acura TLX  
    2018 Audi RS 3
    2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  
    2018 Infiniti Q50
    2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  
    2018 Jaguar F-Type
    2018 Jaguar F-Type  2018 Jaguar F-Type  2018 Jaguar F-Type  2018 Jaguar F-Type  2018 Jaguar F-Type  
    2018 Kia Stinger
    2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  2018 Kia Stinger  
    2018 Mercedes-Benz AMG GT R
    2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  
    2018 Mercedes-Benz AMG SLC43 Performance Studio RedArt
    2018 Mercedes-Benz AMG SLC43 Performance Studio RedArt  2018 Mercedes-Benz AMG SLC43 Performance Studio RedArt  2018 Mercedes-Benz AMG SLC43 Performance Studio RedArt  2018 Mercedes-Benz AMG SLC43 Performance Studio RedArt  
    2018 Mercedes-Benz GLA-Class
    2018 Mercedes-Benz GLA-Class  2018 Mercedes-Benz GLA-Class  2018 Mercedes-Benz GLA-Class  2018 Mercedes-Benz GLA-Class  2018 Mercedes-Benz GLA-Class  
    2017 Acura NSX
    2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  2017 Acura NSX  
    2017 Aston Martin Rapide AMR
    2017 Aston Martin Rapide AMR  2017 Aston Martin Rapide AMR  2017 Aston Martin Rapide AMR  2017 Aston Martin Rapide AMR  2017 Aston Martin Rapide AMR