NISSAN ANNOUNCES RETURN TO THE SUPER BOWL TO MAXIMIZE 'BIG MOMENTS' MARKETING STRATEGY
December 2, 2014 by Nissan![NISSAN ANNOUNCES RETURN TO THE SUPER BOWL TO MAXIMIZE 'BIG MOMENTS' MARKETING STRATEGY](images/articleimages/nissan-2015-super-bowl-market-01-400.jpg)
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Earlier this month, Nissan – the exclusive automotive sponsor for the next three seasons of the Emmy Award-winning 'The Voice' – announced a new partnership with Adam Levine, lead singer of Maroon 5 and 'The Voice' coach. New program elements include a series of on-air vignettes featuring Levine and several season-seven contestants in video segments. 'Consumers are going to be hearing a lot about Nissan, and our bold new models like Murano, throughout the next few months building up to Feb. 1,' said Diaz. 'We're going big, and there's no bigger moment than the Super Bowl.' Details about Nissan's Super Bowl commercial and integrated social media elements will be announced closer to the game. About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com. About Nissan Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
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