Barrett-Jackson Cruises North, Launches New Auction At Hot August Nights In Reno, Nev. Aug. 8-10, 2013
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| SCOTTSDALE, ARIZ. (January 20, 2013) – Today, during the Barrett-Jackson Scottsdale auction, a groundbreaking partnership was announced that brings The World's Greatest Collector Car Auctions™ to the base of the Sierra Nevadas to join the world's premiere classic car and nostalgia festival. The inaugural Hot August Nights Auction Presented by Barrett-Jackson will take place in Reno Tahoe, Aug. 8-10, 2013. This event marks a historic partnership between two of the most recognized names in the classic and collector car industry.
The new partnership between Barrett-Jackson and Hot August Nights will offer fans and customers of both the classic car event and collector car auctions a weeklong opportunity to celebrate and revel in some of the most recognizable and historic automobiles in the world. Not only will buyers be able to bid on and purchase from Barrett-Jackson's famous selection of collector cars, but now they can take them right from the auction block to the streets of Reno Tahoe to participate in one of Hot August Nights' famous cruises or show-n-shines.
'The only missing piece in Hot August Nights' successful puzzle was a Barrett-Jackson Auction,' said Craig Jackson, Chairman and CEO of Barrett-Jackson. 'Our collectors in Canada, Seattle, San Francisco and the Silicon Valley have been asking — for decades — for an auction in their region. The partnership with Hot August Nights provides the perfect atmosphere of automotive passion to make that happen.'
Hot August Nights Reno Tahoe came as an opportunity for Barrett-Jackson and signifies the next evolution in its series of collector car auctions around the U.S. The auction quickly outgrew the Orange County Fairgrounds, expanding beyond both the site and the tent that the company had to bring in. In a move that will further improve its organization, Barrett-Jackson selected Hot August Nights to serve its buyers in California, the Pacific Northwest and the Southwest, as well as the audience that already attends the Reno Tahoe event.
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