Toyota Partners with Shazam to Amplify the 'Camry Effect'
|Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.
Beginning with the 'Connections' commercial, currently available online at Toyota's YouTube page, the campaign encourages people to enter the giveaway, and will allow the winner to start a new Camry Effect by giving him or her the ability to gift an actual Camry in addition to receiving one. The campaign is the first and biggest giveaway of its kind to utilize Shazam technology.
The 'Connections' spot marks the first major outreach effort for the Camry Effect (www.toyota.com/camryeffect), a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share their stories, moments and memories from over the past 30 years, since the vehicle was first introduced in America.
'The Camry Effect is one of the most ambitious social media campaigns we've ever implemented,' said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. 'Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.'
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