MECUM REACHING $60 MILLION IN KISSIMMEE
|Over 2,100 Vehicles Offers, Largest Auction in Company History
In the wake of the 2012 Mecum Kissimmee auction, the list of shattered records continues to grow. The Florida auction kicked off Mecum's 25th year and a staggering 2,158 vehicles crossed the block - the most in company history.
The six-day event, held at Osceola Heritage Park on Jan. 24-29, 2012, achieved a 30% increase in attendance over last year. Hammer price sales for the week-long auction totaled $55,397,462, and factoring in Buyer's premium, total gross sales are reaching close to $60,000,000 as Bid Goes On sales continue to rise.
Mecum sold 1,548 vehicles with a 73% sell-through rate. The auction was broadcast live on Velocity for 32 hours, allowing enthusiasts to take in all the action from the comforts of home.
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| SYNC AND MYFORD TOUCH SOLD ON 79 PERCENT OF NEW FORD VEHICLES, NEW TECHNOLOGY DRIVES QUALITY SATISFACTION◾SYNC® and MyFord Touch® sold on nearly 80 percent of 2013 Ford vehicles, double the sales mix of infotainment systems sold with Toyota and Honda vehicles, and up from 68 percent in 2012; MyFord Touch mix of 55 percent increased from 12 percent in 2012|
◾Customers with vehicles equipped with MyFord Touch have a higher rate of satisfaction with overall vehicle quality for most models compared to those that do not have the advanced infotainment system
◾Ford customers cite voice command and touch ....
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Skeer, driving the No. 17 Pelican Replacement Windows/ZoomZoomNation.com/Alpinestars MX-5, started on the outside of row one, taking the fight to pol....