Lexus Throws Sports Illustrated Swimsuit a Curve
 The Official Automotive Marketing Partner for SI Swimsuit Launch Week, Lexus and the All-New GS Take on a Real Sports Illustrated Swimsuit Supermodel's Curves in Its TORI 500 Campaign
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that's something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver's body.
Campaign elements include:
•iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.
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