Lexus Throws Sports Illustrated Swimsuit a Curve
| The Official Automotive Marketing Partner for SI Swimsuit Launch Week, Lexus and the All-New GS Take on a Real Sports Illustrated Swimsuit Supermodel's Curves in Its TORI 500 Campaign
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that's something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver's body.
Campaign elements include:
•iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.
|Exceptional Families In Maranello TodayMaranello, 15 June –There are 15,000 special guests at Ferrari today, made up of the families of those who work in Maranello. They have been given the opportunity to look round the company, including the road car production areas and those relating to racing and the Scuderia. It's an event that takes place regularly so that those who end up hearing about Ferrari every evening at home, can see for themselves at close quarters where their loved ones work and what the atmosphere is like on a....|
| SYNC AND MYFORD TOUCH SOLD ON 79 PERCENT OF NEW FORD VEHICLES, NEW TECHNOLOGY DRIVES QUALITY SATISFACTION◾SYNC® and MyFord Touch® sold on nearly 80 percent of 2013 Ford vehicles, double the sales mix of infotainment systems sold with Toyota and Honda vehicles, and up from 68 percent in 2012; MyFord Touch mix of 55 percent increased from 12 percent in 2012|
◾Customers with vehicles equipped with MyFord Touch have a higher rate of satisfaction with overall vehicle quality for most models compared to those that do not have the advanced infotainment system
◾Ford customers cite voice command and touch ....
| SKEER TAKES A WET AND WOOLY MAZDA MX-5 CUP WIN AT MID-OHIOLEXINGTON, Ohio (June 16, 2013) – Elliott Skeer, of Vista, Calif., did what it took to win Round Six of the SCCA Pro Racing Mazda Playboy MX-5 Cup in the rain at Mid-Ohio Sports Car Course, part of the Diamond Cellar Classic. Christian Szymczak, of Palos Altos, Calif., and George Jackson, of Houston, finish second and third, respectively.|
Skeer, driving the No. 17 Pelican Replacement Windows/ZoomZoomNation.com/Alpinestars MX-5, started on the outside of row one, taking the fight to pol....