Chrysler Brand Introduces New ‘Imported from Detroit' Merchandise

Chrysler Brand Introduces New ‘Imported from Detroit' Merchandise

Over 60 all-new items available for sale now at www.IFDstore.com

Chrysler brand continues to donate a portion of the proceeds from the sale of the ‘Imported from Detroit' merchandise to the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity Detroit, The Marshall Mathers Foundation and Think Detroit PAL

February 22, 2012 , Auburn Hills, Mich. - The Chrysler brand has introduced a new line of 'Imported from Detroit™' (IFD) merchandise that is available for sale now. The collection features fresh new graphics and over 60 all-new items.

'The ‘Imported from Detroit' theme continues to generate a conversation throughout this country and we are proud to share that message through this new collection of clothing and accessories,' said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. 'Keeping in the spirit of the campaign, we will continue to donate a portion of our proceeds to four local charities so that they can continue to develop programs and initiatives that contribute to the youth of Detroit and the surrounding communities.'

The new collection features a wide variety of items including decals, posters, clothing, outerwear, hats, tote and messenger bags, as well as an array of items for kids. The new collection is available now and pricing starts at $5.00. All of the products are made in America and feature the 'Imported from Detroit' logo. Prices on the web site include shipping and handling.

A portion of the proceeds from the IFD collection will be donated to four Metro Detroit charities.

Charities are as follows:

Boys & Girls Clubs of Southeastern Michigan - http://www.bgcsm.org

Habitat for Humanity Detroit - http://www.habitatdetroit.org

The Marshall Mathers Foundation

Think Detroit PAL - http://thinkdetroitpal.org/index.asp

Official merchandise can only be found on the Chrysler brand web site (www.IFDstore.com) or at The Detroit Shoppe located at the Somerset Collection in Troy, Mich.

About The Marshall Mathers Foundation

Through the Marshall Mathers Foundation, Eminem works with economically-disadvantaged and at-risk youths who reside in Detroit.

About Boys & Girls Clubs of Southeastern Michigan

Established in 1926, Boys & Girls Clubs of Southeastern Michigan is a nonprofit youth development organization serving nearly 23,000 youth annually at 12 Clubs located in Wayne, Oakland, Macomb and Washtenaw counties. Boys & Girls Clubs represent a safe place where youth ages 6-18 (grades 1-12) can spend their after-school hours. Clubs are open five days a week throughout the year.

About Habitat for Humanity Detroit

Habitat for Humanity Detroit is an affiliate of Habitat for Humanity International, a nonprofit ecumenical Christian housing ministry providing decent, safe and affordable housing to low-income families in Detroit. Homeowners invest 250-350 personal sweat equity hours in pre-ownership training and assisting in the construction of their home. Their commitment to the program allows them to receive an interest-free mortgage. This is a 'hand-up' program, not a 'hand-out'. Since 1986, the Detroit affiliate has rehabilitated and / or built new houses for more than 300 families. Financial support, gift-in-kind donations and volunteer labor allow Habitat for Humanity to continue building affordable homes for those in need. For more information please visit www.habitatdetroit.org or call (313) 521-6691.

About Think Detroit PAL

Think Detroit PAL was formed in 2006 with the merger of Think Detroit Inc. and the Detroit Police Athletic League. In partnership with the Detroit Police Department and community volunteers, Think Detroit PAL builds character in young people through athletic, academic and leadership development programs. In 2010, Think Detroit PAL served over 10,000 girls and boys through a combined 24 sports and academic programs, making it one of the largest youth organizations in the state of Michigan. More than 80 cents of each dollar donated to Think Detroit PAL goes directly into programming.

About Chrysler Brand

The spirit of hard work. Earning your place without forgetting where you're from. That's what the Chrysler brand and its vehicles are all about. Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the 2012 Chrysler 300 sedans offer world-class innovation and quality while delivering stylistic distinction and premium features with legendary value. Chrysler's 200 sedan inspired the brand's identity: 'Imported from Detroit.' The 2012 Chrysler 200 sedan delivers exceptional value without compromise with sophisticated design, high-quality craftsmanship, and technology. The Chrysler 200 Convertible—with a power soft or hardtop—offers an open-air experience featuring elegant craftsmanship. The 2012 Chrysler Town & Country minivan is beautifully crafted with high-quality, soft-touch materials and tech-savvy entertainment features and smart storage. Standard leather Stow ‘n Go® seating, overhead DVD, and more than 40 safety and security features are some of the Town & Country's innovative offerings.

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