Aston Martin On Ice 2012 welcomes a record 200 participants
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| Aston Martin's 4th annual winter driving experience Aston Martin ON ICE proves to be red-hot attracting more customers than ever in the history of the event to St. Moritz in pursuit of the white turf sensation offered by the British luxury sports car brand.
This year this unique driving event has achieved a new record number of now sold-out placements to an international customer base. More than 200 attendees representing all four corners of the world will come from 18 European countries, South Africa, USA and Canada, and as well for the first time also those travelling all the way from China. In particular, the guests from China are evidence of the British marque's focus on that market having recently celebrated another opening of the 7th Aston Martin dealership with more following in 2012.
All customers will join in the onboard challenge which takes place over 10 days of high dynamic driving on the specially prepared ice field of St. Moritz/Samedan.
16 Aston Martins from the current model range will form a stunning line up on the icy field edge. Offering the ultimate drifting equipment will be the popular four-door Rapide, having recently won the Best Cars 2012 award in the Luxury Class in Switzerland, France, Norway, Slovakia and Germany (Import). Alongside will also be stunning examples of the DBS Carbon Edition, the Virage and V8 Vantage S, both new models launched in 2011, with the pedigree V8 Vantage and super sporty V12 Vantage there too.