Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling
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| First Car Story's proprietary technology allows users to direct, animate, relive and share their first car story, with the ability to tag friends and share across social platforms
CHERRY HILL, N.J., Feb. 24, 2012 -- Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice. Through Facebook, Twitter, or email, users can share their video with family and friends throughout their social network.
'Everyone loved their first car, no matter how bad, beat up, or borrowed. That first car became a new chapter in life or a ticket to freedom and first car stories are often the most memorable stories we have,' said Alan Bethke, director, marketing communications, Subaru of America. 'The First Car Story campaign provides a creative outlet for reliving those unique, funny, unforgettable car experiences anyone who had a first car can relate to.'
First Car Experience