TAG HEUER SIGNS MAJOR GLOBAL PARTNERSHIP WITH FIA FORMULA E CHAMPIONSHIP
AddThis Social Bookmark Button
Company press release.

TAG HEUER SIGNS MAJOR GLOBAL PARTNERSHIP WITH FIA FORMULA E CHAMPIONSHIP  LONDON (May 15, 2013) - TAG Heuer, the world's number one manufacturer of luxury timepieces inspired by sport, has signed on as Official Timekeeper, Official Watch and Chronograph and Founding Partner of the FIA Formula E Championship.

The agreement was signed at TAG Heuer's headquarters in La Chaux-de-Fonds, Switzerland by Jean-Christophe Babin, President and CEO of TAG Heuer (on the right), and Alejandro Agag, CEO of Formula E Holdings.

'Teaming up with Formula E, the world's top competition for electrically-powered racing cars represents the next logical step for TAG Heuer's ongoing commitment to motorsports, as it draws on both our racing heritage and our commitment to sustainability,' said Jean-Christophe Babin. 'An intense passion for automobiles has fuelled our technical innovation and performance since the earliest days of the brand. We patented the first dashboard chronograph in 1911, pioneered driver ambassadorship with Jo Siffert in 1969, signed on as the first 'nontechnical' partner of a Formula One team with Ferrari in the 70s, and continued that tradition with McLaren and its drivers from 1985 to the present day. Through these and our other partnerships - Indy 500, Audi Sports at Le Mans and World Endurance Championship and the mythical Monaco Grand Prix among them - we have pushed precision to record-breaking levels.

'TAG Heuer has also been deeply involved in sustainable development for years, with for example solar roofs providing electricity in our Swiss facilities. We have an ongoing partnership with Leonardo DiCaprio and Green Cross international's ecological initiatives. In 2010, we organised with Tesla the very first ever world tour in a 100% electric GT car and in 2011, we signed on with the Electric Masters Kart in Paris Bercy. So Formula E is a natural fit.'

TAG HEUER SIGNS MAJOR GLOBAL PARTNERSHIP WITH FIA FORMULA E CHAMPIONSHIP  

'Without doubt, TAG Heuer is the perfect partner to the FIA Formula E Championship and we are delighted to have a brand of their prestige, excellence and expertise on board for the inaugural season,' said Alejandro Agag. 'TAG Heuer's time-honoured passion for motorsport dates backs more than 150 years and their quest to push technology to the highest level of performance epitomises the values of our Championship. As Founding Partner, they will bring us a global communication platform and the best of their services for teams, drivers, media and fans around the world.'

TAG Heuer Professional Timing, the timekeeping division of the renowned Swiss brand, will provide all live timings for the Championship's inaugural season, which will take place on 10 street circuits worldwide including London, Rome, Los Angeles, Miami, Rio de Janeiro, Buenos Aires and Beijing. TAG Heuer will also be the exclusive watch brand to appear on track signage at all cities around the world.

Stephane Linder, new TAG Heuer CEO as of June 1, added: 'TAG Heuer draws inspiration from the technology, design and artistry of professional motor racing to produce the world's most precise, reliable and thrilling timepieces. Formula E promotes interest and investment in electric vehicles and sustainable motoring. We look forward to participating in this noble and exciting endeavour, as we share its values: innovation, performance and sustainable development. And, at the core, a deep and abiding love for the world's fastest sport.'

New Formula E Car...


Trending News
  • Revs Institute Panel Discusses Impact Of Autonomous Cars
  • Hyundai Elantra Named Best Car For Teens By U.S. News & World Report
  • Nismo Tackles The Suzuka 1000Km This Weekend
  • Genesis G90 Named Top Luxury Car In 2017 Autopacific Ideal Vehicle Awards
  • Honda CR-V And Ridgeline J.D. Power & Associates '2017 Apeal Award' Winners

    Today's announcement also sees the unveiling of the first 3D images (available at http://media.formula-enews.com) of the stunning new Formula E car - the Spark-Renault SRT_01E - representing the future of motorsport. Capable of reaching 0-100kph in less than three seconds, the futuristic looking single-seater is currently under construction by Spark Racing Technology with Renault Technical Partnership, headed up by Frédéric Vasseur, who will produce 42 cars for the first season. Leading Italian firm Dallara will produce the chassis while tyres will be supplied by the Championship's Official Tyre Partner Michelin.

  • posted on conceptcarz.com

    Recent News
    BMW Team RLL Chases GTLM Championship Points At Michelin GT Challenge At VIR

    … The August 27th Michelin GT Challenge at VIRginia International Raceway will feature a GT only race for the second time in the 2017 IMSA WeatherTech SportsCar Championship providing a spotlight on......

    Ferrari Fever As Salon Privé Unveils Full Concours Masters Line-Up

    The first UK event to host two consecutive Concours competitions, Salon Privé is delighted to announce the full line-up for its Concours Masters Tribute to 70 Years of Ferrari celebration. Paying......

    JJ Ross To Become Third New Face On Renault UK Clio Cup Grid At Rockingham

    JJ Ross (Watford) will make his Renault UK Clio Cup debut with a one-off outing in the championship at Northamptonshires Rockingham circuit this weekend (Sat 26Sun 27 August) – at the wheel of Ashley......

    Ford Furthers Global Electrification Expansion; Signs MOU In China With Zotye Auto To Explore All-Electric Vehicle Jv

    – Ford Motor Company – building on its global promise to provide customers with affordable and capable electric vehicles – today announced the signing of aMemorandum of Understanding with Anhui Zotye......

    Mitsubishi Motors Captures The All-New Eclipse Cross In The Shadow Of The Total Solar Eclipse

    – Earlier today North America was treated to an unforgettable total solar eclipse that traveled across the entire contiguous United States for the first time in 99 years. Mitsubishi Motors ensured all......

    Hyundai Motor Connects Art And Technology Through Pioneering Neuroscience Concept With LACMA

    – Hyundai Motor is pleased to announce its continuing collaboration with the Los Angeles County Museum of Art (LACMA), introducing The Roadable Synapse as part of the ArtTechnology LAB. The project......

    Talbot, Others Receive Special Honors at Successful Rolex Monterey Motorsports Reunion

    — Automotive and motorsports enthusiasts from around the globe flocked to the scenic Monterey Peninsula to see some of the most historically prominent automobiles in the world gathered for Monterey Classic......

    2017 Renault UK Clio Cup Title Within Bushell's Grasp At Rockingham

    Northamptonshires unique NASCAR style Rockingham circuit hosts the Renault UK Clio Cups latest two rounds (Sat 26Sun 27 August) with Mike Bushell (Tunbridge Wells) in with a chance of being crowned......

    2018 Alfa Romeo Stelvio
    2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  2018 Alfa Romeo Stelvio  
    2018 Audi Q8 Sport Concept
    2018 Audi Q8 Sport Concept  2018 Audi Q8 Sport Concept  2018 Audi Q8 Sport Concept  
    2018 Audi R8 Spyder V10 Plus
    2018 Audi R8 Spyder V10 Plus  2018 Audi R8 Spyder V10 Plus  2018 Audi R8 Spyder V10 Plus  2018 Audi R8 Spyder V10 Plus  2018 Audi R8 Spyder V10 Plus  
    2018 Audi RS 3
    2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  2018 Audi RS 3  
    2018 Audi TT RS
    2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  2018 Audi TT RS  
    2018 Honda Clarity Plug-In Hybrid
    2018 Honda Clarity Plug-In Hybrid  2018 Honda Clarity Plug-In Hybrid  2018 Honda Clarity Plug-In Hybrid  2018 Honda Clarity Plug-In Hybrid  2018 Honda Clarity Plug-In Hybrid  
    2018 Hyundai Sonata
    2018 Hyundai Sonata  2018 Hyundai Sonata  2018 Hyundai Sonata  2018 Hyundai Sonata  2018 Hyundai Sonata  
    2018 Mercedes-Benz AMG GT R
    2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  
    2018 Porsche 911 GT2 RS
    2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  2018 Porsche 911 GT2 RS  
    2018 Porsche 911 GT3
    2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  2018 Porsche 911 GT3  

    Vehicle information, history, and
    specifications from concept to production.

    Follow ConceptCarz on Facebook  Follow ConceptCarz on Twitter RSS News Feed

    Conceptcarz.com
    © 1998-2017 Conceptcarz.com Reproduction or reuse prohibited without written consent.