Ford Motor Company and Dealers to Raise Record-Setting $1 Million for High Schools in April
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| Educational budget cuts are common, forcing schools in every state to either eliminate valued programs or search for other means of funding.
To address these needs at a local level and empower communities to support and protect valued programs, Ford Motor Company and its dealers partner with high schools across the United States to offer the Drive One 4 UR School program. This initiative has raised more than $10 million through nearly 3,000 events since its inception in 2007, and provides up to $6,000 per school through test drives of Ford products. More than 1,150 dealers have partnered with their local high schools to participate in the program and the funds raised can be applied to any area where the school needs support – athletics, music, even to fix damages from natural disasters.
In April, Ford, its dealers and high schools will attempt to raise a record-setting $1 million in a single month through more than 300 Drive One 4 UR School events throughout the U.S.
'The Drive One 4 UR School program was developed as a fun, engaging way to help high schools raise and apply money where they need it, and we realized that if we really applied our efforts in April, we could make a greater difference than ever before,' said Tracy Magee, Ford Experiential Marketing Manager. 'Our dealers really shine here in going above and beyond to serve their communities by joining with local high schools to raise money and protect important programs and services.'