Ford Makes NASCAR History
AddThis Social Bookmark Button
By: Ford

Ford Makes NASCAR History  •Ford's innovative marketing campaign for the 2012 Focus Electric continues as NASCAR selected the car to be the first-ever all-electric pace car, leading the field for the Sprint Cup Richmond 400 on April 28

•Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008

•Ford research shows that approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers

•Ford also was the first to show off a 2013 model race car when it unveiled its new 2013 Fusion stock car in January

Ford Motor Company is again making NASCAR history this month as the all-new Focus Electric becomes the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.

The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.

'Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies,' said Mark Fields, president of The Americas. 'Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs – from EcoBoost®-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics.'

Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.

This marks the latest in a line of groundbreaking moments for Ford in NASCAR. In addition to being the first manufacturer to compete with a four-door sedan as its flagship model in 1998, Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.

In January, Ford became the first manufacturer to show off its 2013 NASCAR race car when it unveiled the new 2013 Fusion racer to media in Charlotte, N.C.

The Focus Electric pace car will be unveiled for the public at the Virginia State Capitol in Richmond on April 25. Lt. Gov. Bill Bolling will deliver the Focus Electric to Richmond International Raceway, where it will serve as pace car for that weekend's NASCAR Sprint Cup Series event.

'Our fans are customers,' said Jamie Allison, director, Ford Racing. 'And just like in racing, they expect both fuel economy and performance from their daily drivers, and that's what Ford is delivering.'

Fuel-economy leadership

The all-new Fusion range, which includes EcoBoost, a hybrid and the Energi plug-in hybrid version, is the best example of how Ford is giving customers true power of choice for fuel-efficient vehicles.

This year, Ford will offer nine vehicles reaching an anticipated 40 mpg or more. Plus, the company is building six new electrified vehicles by the end of this year.

'The Focus and Fusion are great examples of how we transformed our fleet of cars, utilities and trucks with leading fuel efficiency – by electrifying entire vehicle platforms, instead of one-off specialty models,' said Eric Kuehn, chief nameplate engineer, Focus Electric.

Ford will offer fuel-efficient EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, tripling the production capacity of EcoBoost-equipped Ford vehicles. This expansion of fuel-efficient offerings will be led by the 1.6-liter EcoBoost engine in the high-volume Escape compact utility vehicle and Fusion sedan.

Delivering up to 20 percent better fuel economy than conventional engines, EcoBoost uses smaller overall size combined with turbocharging and gasoline direct injection to bring customers the power they want and the fuel economy they need.

Focus Electric is America's most fuel-efficient five-seat car that offers the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway and operates entirely on battery-generated power. Focus Electric has been certified by the U.S. Environmental Protection Agency to offer 105 MPGe combined.

By comparison, the Nissan Leaf is certified at 106 MPGe city, 92 MPGe highway and 99 MPGe combined. Focus Electric features more passenger room, more motor power and a faster charging system that can nearly halve the charging time of the Leaf.

Production of the Focus Electric began in December at Ford's Michigan Assembly Plant in Wayne, Mich. More information about MAP can be found here.

Ford is ramping up Focus Electric retail production in the first half of this year for dealership availability in California, New York and New Jersey. By the end of the year, Focus Electric will be available in 19 markets across the U.S.

Photo credit: Ford
posted on conceptcarz.com

   Recent Articles
All-New Ford GT Supercar Delivers Five Drive Modes For Optimised Performance On Road And Track

◾All-new Ford GT comes equipped with five Drive Modes that enable the driver to quickly tune performance to almost any condition – from street to track to inclement weather
◾Modes include Normal for everyday touring, Wet for driving in the elements, Sport for driving enthusiasts, Track for racing and V-Max for maximum straight-line speed
◾Drive Modes adjust Ford GT's aerodynamic, engine, stability control and gearshift characteristics, as well as ride height and more

BRENTWOOD, Essex, ....
Nissan GT-R Track Edition Set For U.S. Debut At 2017 New York International Auto Show

Available late summer by order only with a starting MSRP1 of $127,9901 USD

NASHVILLE, Tenn.
– Among Nissan GT-R enthusiasts, 2017 is turning out to be a milestone year. The model year started with a major makeover for both the GT-R Premium and GT-R NISMO – and caps off with the North American debut of the limited production GT-R Track Edition at the New York International Auto Show. The show runs April 14 - 23 at the Jacob Javits Convention Center.

As the third model in the G....
Nissan Armada Named One Of Autotrader's '2017 Must Test Drive Award' Winners

◾All-new Armada one of 12 vehicles selected as 'best new cars worth taking for a spin'
◾Second-generation Armada is the largest and most powerful vehicle in Nissan's SUV/Crossover portfolio
◾Equipped with new 390-horsepower 5.6-liter Endurance® V8 and 7-speed automatic transmission – offering best-in-class1 maximum horsepower
◾Offers 8-passenger seating, 8,500-pound standard towing capacity
◾On sale now and available in a range of three high-content grade levels in both 2-wheel and 4-wheel d....
Hyundai Sonata Awarded Best All-Around Performance And Best Economic Performance In Class By Automotive Science Group

FOUNTAIN VALLEY, Calif., March 22, 2017 – The 2017 Hyundai Sonata Hybrid has been recognized for class-leading performance and value by Automotive Science Group (ASG), earning their 'Best All-Around Performance' honor, while the Sonata earned their 'Best Economic Performance' honor in the full-size sedan category, besting 106 other models. Sonata is joined by four other models that were recognized for 'Best 5 All-Around Performance' in their respective classes, including the Accent, Tucso....
FCA Us Brings Latest Models, Award-Winning Vehicles To The 2017 Dallas/Fort Worth Auto Show

◾Alfa Romeo display features stunning Alfa Romeo Giulia Ti model and Alfa Romeo 4C Coupe
◾All-new 2017 Chrysler Pacifica minivan offers unprecedented functionality and style. Chrysler Pacifica Hybrid model offers unparalleled fuel economy
◾Dodge//SRT shakes things up with an exciting lineup of performance vehicles, including the Charger SRT Hellcat - the quickest, fastest and most powerful sedan in the world
◾FIAT brand display features head-turning, Italian-designed, fun-to-drive vehicles, i....
DS Automobiles Named As An Approved FIA Formula E Manufacturer

◾It has been confirmed that DS Automobiles is to be listed as an official Formula E manufacturer from the all-electric single-seater championship's fifth season (2018/2019) following approval by the FIA (Fédération Internationale de l'Automobile) of DS Automobile's submission.
◾This long-term commitment will boost DS's expertise in the realm of electric vehicle technology and speed up the electrification of its road car range, a process that has already started with the DS 7 CROSSBACK and its p....
World Champion Ekström Attacks Again With Audi

◾Mattias Ekström on the rallycross throne after only three years
◾The next step is to follow in 2017 with factory support from Audi
◾Ekström battles for the titles in the DTM and World RX

Mattias Ekström will again be competing in a dual role in 2017. Following remarkable years in the DTM and two titles with Audi, the Swede is determined to claim the top spot now in the new, more than 500-HP Audi RS 5 DTM too. And as the reigning World Rallycross Champion he has only one aim in the up-and-c....
All-New Lexus LC Performance Coupe Opens New Chapter In Brand History

• Flagship model joins elite class of international grand touring coupes
• New vehicle architecture delivers unfettered driving pleasure
• Winner of multiple EyesOn Design awards
• LC 500 features 471-hp high-performance V8 and 10-speed automatic transmission
• LC 500h introduces new Multi Stage Hybrid powertrain
• New multimedia and safety technologies

The emotional designs and high-performance models issued by Lexus in the last few years prefaced a new chapter for the brand, one that b....

   Related Vehicles
2012 Ford Focus Electric
2012 Ford Focus Electric  2012 Ford Focus Electric  2012 Ford Focus Electric  2012 Ford Focus Electric  2012 Ford Focus Electric  
2018 Ford F-150
2018 Ford F-150  2018 Ford F-150  2018 Ford F-150  2018 Ford F-150  2018 Ford F-150  
2018 Ford Mustang
2018 Ford Mustang  2018 Ford Mustang  2018 Ford Mustang  2018 Ford Mustang  2018 Ford Mustang  
2018 Hyundai Elantra GT
2018 Hyundai Elantra GT  2018 Hyundai Elantra GT  2018 Hyundai Elantra GT  2018 Hyundai Elantra GT  2018 Hyundai Elantra GT  
2018 Infiniti Q50
2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  2018 Infiniti Q50  
2018 Lexus LC 500
2018 Lexus LC 500  2018 Lexus LC 500  2018 Lexus LC 500  2018 Lexus LC 500  
2018 Lexus LS 500h
2018 Lexus LS 500h  2018 Lexus LS 500h  2018 Lexus LS 500h  2018 Lexus LS 500h  2018 Lexus LS 500h  
2018 Mercedes-Benz AMG GT R
2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  2018 Mercedes-Benz AMG GT R  
2018 Subaru WRX
2018 Subaru WRX  2018 Subaru WRX  2018 Subaru WRX  2018 Subaru WRX  2018 Subaru WRX  
2018 Toyota Camry
2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  2018 Toyota Camry  
2018 Toyota Camry NASCAR Cup
2018 Toyota Camry NASCAR Cup  2018 Toyota Camry NASCAR Cup