Infiniti To Expand Its Sales Network In Europe and In Italy

Infiniti, the luxury performance car brand from Japan, has announced its intention to dramatically increase its network coverage in line with a fast growing product portfolio, which will include smaller engines and additional models, and a strategy to quickly raise awareness through a new multi-media brand campaign and ongoing partnership with Red Bull Racing. New centres have been recently opened in France, Spain and Luxembourg and others are in plan in the key European markets. In Italy too the company's goal is to increase the current network, targeting where Infiniti is not currently represented but which show high potential for the brand. Infiniti announced recently its intention to reach a 10% share of the global luxury car market by 2016 and is already preparing the ground for growth. The company recently launched its first hybrid petrol electric vehicle and, through a partnership with Mercedes-Benz, is now engineering four cylinder diesel and petrol engines to be launched in Italy next year. Beyond this, there are upgrades to existing models and entry into a new area of the market for Infiniti: the compact luxury segment with an innovative design influenced by the recent ETHEREA concept car and based on the latest small car platform from the Daimler group. By the end of 2016, Infiniti aims to be present in nearly all major segments of the luxury car market and with powertrains tuned for European needs. Infiniti is also working towards a more environmentally friendly future. The Infiniti M Hybrid is not only the world's fastest accelerating full-hybrid, it is also amazingly fuel efficient for a car of its size and performance. At the recent Geneva Motor Show, Infiniti showed an electrifying new take on the sports car with the Emerg-e concept car. And within two years, the brand will bring to market what could be the world's first compact luxury zero emissions sedan. In parallel, Infiniti recently launched a new Pan-European television campaign – a first for the brand in Europe. Furthermore, it is developing its partnership with the winning Red Bull Racing team to include more prominent branding and exchange of technical expertise. Plus Infiniti's Global Brand Ambassador, the Formula 1 World Champion Sebastian Vettel, has put his name to the FX Vettel Version, the Infiniti's flagship, to be produced in 200 units only and with first deliveries planned for the beginning of 2013. Already Infiniti can see its awareness growing across Europe as a result. Since its European launch in 2008, Infiniti has opened a new dealership every two weeks somewhere in the region and has entered 20 markets. Italy was one of the very first to launch. Infiniti has so far operated here with the support of Fassina S.p.A., a reliable partner that strongly contributed to the brand's performance luxury positioning and to a successful launch in Italy. Over this period, Fassina completed the start up phase, opening five centres in Milan, Rome, Padua, Bologna, Florence. As intended from the very beginning, Infiniti Europe is now ready to welcome new partners to join the brand growth. Recognizing the strong contribution of Fassina S.p.A. over the past years, Infiniti will continue to work closely with this strategic partner: from 2012, the Milan based Fassina company will focus on the Northern Italy car market, while new partners will join the expanding Infiniti dealer network elsewhere in the country. 'Tony and Ado Fassina supported the establishment of Infiniti brand in Italy with great passion and dedication, and I thank them for that and for the valuable support they will continue to give to Infiniti in this crucial growth phase. Italy has proved to be a key market for Infiniti and has the potential to deliver more. We're keen to open our business to new players operating in luxury sectors,' commented Infiniti Europe and Middle East Vice President, Bernard Loire. Infiniti is investigating the best options in terms of new partners for opening additional sites. A solid experience in the luxury car market and a strong commitment to deliver the high standards of Infiniti in terms of welcoming hospitality and attentive customer care will be key factors in the selection and appointment of new partners. Aware of the importance of the Italian market for the growth of the brand in Western Europe, Infiniti will also reinforce its sales organization for this strategic market with new appointments. More news on this will be announced shortly.

Recent Articles

Infiniti And Red Bull Racing: Monaco Grand Prix Preview MONACO – Monaco is an unmissable spectacle – for the race itself with fans able to get closer to the cars than at any other circuit and of course for the glamor and history of Formula One's most iconic venue. It's the shortest yet most demanding track on the calendar, and the drivers love the challenge of this street race that's been hosting motor races since the 1920s. With Mark Webber leading from the start of last year's Grand Prix to finish on the top step of the podium, and teamma....

RED BULL IS FOURTH AND FIFTH AS ALONSO REIGNS IN SPAIN Sebastian Vettel retained his lead in the fight for the Formula One Drivers' Championship with fourth place at the Spanish Grand Prix, while Mark Webber improved from seventh at the start to a well-deserved fifth place. After qualifying third, Seb made a great start to pass Lewis Hamilton for second place and set about chasing down pole winner and leader Nico Rosberg. However, in his first stop Sebastian lost his position to Alonso and dropped back. Alonso soon passed Rosberg for the lead and....

Spanish Gp - Promising Validation Work For Alonso And Massa Montmelo 10 May – The Spanish weather improved for the second free practice session on the Barcelona circuit, so that drivers and teams were able to get through their programmes on a completely dry track. Fernando Alonso was second fastest, with a time of 1.22.825, just 0.017s off the fastest man, Sebastian Vettel. Felipe Massa ended up fifth, setting a time of 1.23.110. The first runs saw many drivers come out on the 'Prototype' Hard tyres supplied by Pirelli. Alonso did 6 laps o....

Vettel And Coulthard Versus The Sochi Circuit Sebastian Vettel, Infiniti's Director of Performance, and David Coulthard drive much of Russia's new Sochi Circuit, which is still under construction, in a pair of Infiniti M cars and give their thoughts and comments ahead of the Krasnodar Krai region's inaugural Grand Prix in 2014. Once complete, the 3.7 mile Sochi Olympic Park Circuit, which will host the 2014 Winter Olympic Games, will be the third longest circuit on the Formula One calendar behind Spa-Francorchamps in Belgium and Silverst....

Alfonso Albaisa Named Executive Design Director For Infiniti Alfonso Albaisa (48) has been appointed Executive Design Director for Infiniti, effective April 1, 2013. Albaisa will be leading the global Infiniti Design team and be responsible for further developing the design of all future Infiniti vehicles and concept cars. He will be based at the company's Design Center in Atsugi, Japan. 'We continue to set up Infiniti for further growth in the premium segment,' said Johan de Nysschen, President of Infiniti Motor Company Ltd. 'Design will play a pivota....

Spanish Grand Prix Preview BARCELONA, Spain – The Formula One season starts its European leg with the first European race of the year at the Circuit de Catalunya in Barcelona, which hosted two sessions of pre-season testing in February and March. After taking two wins in the first four races of the 2013 season, Sebastian Vettel is looking to be the one to catch again, whilst teammate Mark Webber will look to start his European campaign strongly to build upon his fifth position in the championship. Although the d....

Sebastian Vettel Becomes First Formula One Driver To Sample New Grand Prix Venue In Sochi, Russia Triple world champion Sebastian Vettel made history again today by becoming the first Formula One driver to experience the Sochi Olympic Park Circuit in Sochi, Krasnodar Krai, Russia. Vettel, recently announced as Infiniti's Director of Performance, was joined by former Formula One driver David Coulthard in driving part of the track, which is still under construction, in an FX Vettel Edition amongst other Infiniti products. He then toured the sports venue with officials from the Russian Go....

Yoichiro Kato Appointed New General Manager, Infiniti Product Development Infiniti Motor Company Ltd. President, Johan de Nysschen, has appointed Yoichiro Kato (53) the company's new General Manager, Product Development. Responsible for the development of Infiniti's entire premium product portfolio, Kato is based at Infiniti's global technical center in Atsugi, Japan. This appointment comes on the heels of multiple previous announcements pertaining to the build-up of the new Infiniti management team. 'We are going to start a major product offensive in order to grow....

2014 Q50 Infiniti
          

---

2013 FX Vettel Edition Infiniti
          

---

2013 E21 Lotus
          

---

2013 RB9 Red Bull
          

---

2012 A5 DTM Audi
          

---

2012 EMERG-E Concept Infiniti
          

---

2012 FX Sebastian Vettel Edition Infiniti
          

---

2012 E20 Lotus
          

---

2012 RB8 Red Bull
          

---

2012 Formula 3.5 Renault
        

---

blog comments powered by Disqus