Mopar® Customized Rides Take Spotlight at Beijing International Automotive Exhibition
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| Company's Service, Parts and Customer-care Brand to Display 'Moparized' Chrysler 300 Ruyi Design Concept, Jeep® Wrangler Arctic and Fiat® Freemont
• Fiat Freemont features numerous Mopar accessories
• Jeep® Wrangler Arctic gets 'Moparized'
• 'Moparized' Chrysler 300 Ruyi Design Concept to make debut
• New 172,222 square-foot Mopar product distribution center in Shanghai distributes more than 35,000 parts and accessories
Auburn Hills, Mich. - Chrysler Group LLC will head to the Far East to showcase its Mopar® brand in China at the Beijing International Automotive Exhibition.
• Chrome mirror caps • Rear spoiler • Cargo carpet • Chrome fuel-filler door • Exhaust tip • Tailgate molding • Side moldings • Side skirts • Door-sill guards • Front skid plate • 19-inch alloy wheels • Rim lock nuts 'Moparized' Jeep Wrangler Arctic Two-Door: Jeep Wrangler Arctic offers an aggressive Wrangler Rubicon appearance. Inside, Wrangler Arctic's seats are black Tectonic fabric with Polar White accents and orange accent stitching. Front seats are heated and feature an 'Arctic' logo on the seat back. Accent stitching may also be found on the steering wheel, arm rest, and console lid. Door trim and nets are accented in orange, and all grab handles and dashboard vent rings are finished in Polar White trim. Following are Mopar accessories on the Jeep Wrangler Arctic: • Grab-handles • Coat hook • Jeep branded mirror cap • Chrome exhaust tip • Door-sill guards with Jeep logo • Black fuel-filler door • Black taillamp guards • Black tubular side steps • All-weather mats with unique white accents 'Moparized' Chrysler 300 Ruyi Design Concept The Chrysler 300 Ruyi design concept was created to commemorate the return of the Chrysler brand to China. Cultural cues from the Chinese ruyi were the inspiration behind the vehicle. A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition. Chinese ruyi shape was tastefully married into the interior and exterior of the Chrysler 300C, with a unique polished ruyi-shaped signature grille and 22-inch alloy wheels with spokes designed to reflect the curvature of a ruyi. Following are Mopar accessories and performance parts on the vehicle: • Cold-air intake • Illuminated sills • Pedal cover kit The Mopar brand has a large worldwide footprint: •More than 120 countries • More than 45 commercial offices • More than 50 parts distribution centers • More than 500,000 parts and accessories • More than 19 million square-feet of warehouse space • More than 20 customer-care call centers • More than 3,500 suppliers • More than 4,000 dealers • More than 11,000 ship-to locations • More than 350,000 order lines daily New Mopar Shanghai Distribution Center The new parts distribution center in China integrates China domestic and regional operations to provide a more efficient and cost-effective supply chain and improved service levels for the company's growing presence in China and the Asia Pacific region. The facility is located in Yangshan Port Shanghai, a free trade zone that offers Mopar the platform to support international trade from China. The 172,222 square-foot facility distributes more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout the Asia Pacific region. The warehouse also is a referral point for other Mopar warehouses in South Korea, Japan and Australia, that services more than 200 additional dealer locations. Mopar-First Features Mopar has introduced numerous industry-first features including: •Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers •Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format •Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot •Wireless charging: first to introduce in-vehicle wireless charging for portable devices •Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters •2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car •Camper trailers: first to introduce off-road camper trailers • Brand-specific customer care telephone lines: first to offer Sunday service hours for customers •WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network About the Mopar Brand Mopar is Chrysler Group LLC's service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles - a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com. 75 Years of Mopar Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth 'package cars' equipped with special high-performance parts. Mopar carried a line of 'special parts' for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support. |
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