Nissan Latin America and the Caribbean Reports Record Sales During Fiscal Year 2011
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|Nissan Latin America and the Caribbean (NLAC) reported Fiscal Year 2011 sales results of 144,057 units, an all-time record for the Nissan brand and an increase of 17,027 units over Fiscal Year 2010 (April to March period). The NLAC region includes 36 LAC markets, plus Argentina. NLAC is a business unit of the recently-created Nissan LATAM region comprised by three business units: Mexico (NMEX), Brazil (NBA) and NLAC.
Fiscal Year 2011 results represent an increase in sales of 13% above the previous year and place NLAC as the third largest region for Nissan sales in the Americas, after the US and Mexico. Excluding Argentina, newly-incorporated to the region, LAC markets collectively captured a record market share of 10.2%. It is the first time that NLAC achieves double-digit market share during a Fiscal Year, following the 10.0% record for calendar year 2011.
During the fourth quarter of Fiscal Year 2011 (Jan-Mar), NLAC reached record retail sales of 34,696 units in LAC markets as well as a record market share of 10.9%, up 0.7pts over the previous year. LAC March retail sales totaled 12,810 units, also an all-time record.
'Fiscal Year 2011 was a turning point for Nissan in the LAC region with a strong foundation for growth through the launch of innovative new models such as March, Versa and Juke, a focus on brand identity and alignment throughout the region and an enhancement of our dealer network operations for sales and service.' said Ken Ramirez, Vice President and Managing Director, NLAC. 'Our strategy continues in 2012, driving Nissan to again outperform the industry growth through innovative new models, an exciting brand and leading customer satisfaction.'