Volkswagen Joins Dave Matthews Band On 2012 Summer Tour
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| Volkswagen of America is proud to announce its partnership with Dave Matthews Band for its 2012 summer tour. The band will be stopping in 40 cities nationwide and the Volkswagen brand will ride alongside with them.
Throughout the tour, Volkswagen will give fans the opportunity to win tickets and on-site upgrades at every tour stop, providing attendees with the ultimate fan experience.
'Volkswagen fans are an important audience as they tend to be our biggest advocates,' said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America. 'The partnership with Dave Matthews Band allows us to engage with our fans while bringing together shared passions of great music and environmental responsibility.'
Fans of Volkswagen and Dave Matthews Band share one very important quality: passion.
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