The von Krieger 540 K Special Roadster Will Debut at Gooding & Company's Pebble Beach Auctions
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|Seventy-six years after leaving the factory, one of the world's most extraordinary Mercedes-Benz motor cars will be presented for public sale for the first time at Gooding & Company's prestigious Pebble Beach Auctions on August 18 & 19. With remarkable lineage, exceptional provenance and a rich international history akin to a Hollywood romance, the sensational von Krieger Special Roadster, a 1936 Mercedes-Benz 540 K, will be the most significant Mercedes-Benz to ever come to auction when it crosses Gooding & Company's Pebble Beach stage later this summer. 'As one of Mercedes-Benz' ultra-rare 540 K Special Roadsters, the von Krieger Special Roadster is already a special car, yet it ranks superior to other examples because of its unrivalled condition, history and provenance,' says David Gooding, President and founder of Gooding & Company. 'Its complete restoration, beautiful story and thoroughly documented history make it absolutely extraordinary and perhaps the finest 540 K Special Roadster in existence. It is the most exciting pre-war Mercedes-Benz I've ever known.' The von Krieger Special Roadster and its Beautiful Baroness The glamorous Special Roadster was purchased new in 1936 by an aristocratic Prussian family who owned some of the finest automobiles of the era. The Special Roadster was initially enjoyed by the von Krieger's son, Henning, before his sister, Gisela, assumed the driver's seat for her own use. A natural pairing for the stunning Hermann Ahrens-designed Special Roadster, Baroness von Krieger was widely recognized for her elegant style, and was aptly named one of the ten most fashionable women in the world. Among the very elite of international society, the beautiful Baroness enjoyed a privileged life for many years, residing at the Ritz and Hotel Le Meurice in Paris, Hotel Martinez in Cannes, and frequenting the best European destinations and social events, including the coronation of King George VI. Suitors adored and admired her, and in one account a devastated gentleman jumped out of a plane to his death after his proposal of marriage was declined. Protected from War, the Car that Connected a Family Unlike many supercharged Mercedes-Benz, which were often stolen or lost during the war, the von Krieger's Special Roadster remained an important possession of the family, carefully stored and accounted for even while they lived outside of Germany avoiding Third Reich orders. In 1942, at the height of the war, Baroness Gisela shipped the car to Switzerland. With her beloved Special Roadster as a comforting reminder of her carefree past, she continued traveling on her own for several years throughout Europe seeking sanctuary from the war. After the war ended and the family reunited, Henning and Gisela moved to New York, shipping the Special Roadster on the Queen Elizabeth, in an effort to start a new life. To escape the city's heat, Baroness von Krieger summered at the Homestead Inn in Greenwich, where she kept her precious Special Roadster. An Undisturbed Time Capsule Discovered Following the death of her brother and mother, Baroness Gisela returned to Switzerland where she lived as a recluse until her passing in 1989. Still among her impressive possessions was the Mercedes-Benz Special Roadster, tucked away in a Greenwich garage for the better part of four decades. The 540 Kremained an undisturbed time capsule, with such items as the Baroness's driving maps, lipstick-stained cigarette butts and silk gloves intact. After the estate was settled, the Special Roadster was sold to its current owner, who has generously cared for the car ever since. Hermann Ahrens-Designed Elegance The distinguished, high-door, long-tail Roadster is arguably the most dashing and elegant of the marque's coveted models. Under the guidance of the car's current owner, the Special Roadster was recently restored to its original grandeur by Chris Charlton, whose restorations have won Best of Show at Pebble Beach. Just as it was upon leaving the factory in 1936, the Special Roadster is finished in black and chrome over a rich, Cognac-colored leather interior and remains distinctively marked by the von Krieger family crest, hand-painted on the upper portion ofthe driver's door. While Gooding & Company has not placed an estimate on this extraordinary Mercedes-Benz due to the car's unprecedented historical significance and provenance, the auction house is confident that this rare and exquisite car will realize a world record for the marque. Gooding & Company's 2012 Pebble Beach Auctions will take place on Saturday and Sunday, August 18 & 19 at the Pebble Beach Equestrian Center, located at the corner of Portola Road and Stevenson Drive. Preview days will start on Wednesday, August 15 continuing through Sunday, August 19. The auctions will commence at 5:00 p.m. on Saturday and 6:00 p.m. on Sunday. Gooding & Company's Pebble Beach Auctions catalogues are available for $100 and admit two to the viewing and the auctions. General admission tickets to the viewing and auctions may be purchased on site for $40. Auctions are broadcast live from Gooding & Company's website. Bidder registration forms, press credentials and additional auction information are also available on http://www.goodingco.com or by calling (310) 899-1960. For additional vehicle information and up-to-the-minute results, follow Gooding & Company on Facebook and Twitter @GoodingCompany. Image credit: Baroness Gisela von Krieger pictured. Photo provided by owner and courtesy of Gooding & Company.|
|Auction Executive Jannelle Grigsby Joins Gooding & Company to Manage Strategic Communications and PublicitySANTA MONICA, Calif. (May 7, 2013) – Gooding & Company is pleased to announce its new Publicist, auction executive Jannelle Grigsby, who will manage strategic communications, media relations and brand building. Jannelle has assumed the full-time position immediately and has begun working on the company's annual Pebble Beach Auctions taking place on August 17 and 18. Gooding & Company is pleased to celebrate its 10th Anniversary as the official auction house of the Pebble Beach Concours d'Elegan....|
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• Classics of the future: G-Class wins in the 'Off-Roader' category and the CLS Shooting Brake wins for the 'Luxury Segment'
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Gooding & Company, the acclaimed auction house celebrated for selling the world's most significant and valuable collector cars, is delighted to announce more than $28 million and 97% in sales for 69 out of 71 lots sold at its annual Amelia Island Auction. This year's superb compilation i....
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'Our 2012 auctions attract....
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• Originally delivered in 1928
• Seventh Best of Show title for Mercedes-Benz
Stuttgart – A Mercedes-Benz Saoutchik S Type has won this year's Best of Show title at the Pebble Beach Concours d'Elegance. The car, whose 'torpedo' bodywork with low windscreen was designed by French coachbuilder Jacques Saoutchik, captured the hearts of the judges, who named it the finest vehicle on display at the prestigious event.
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• Average price per car sold is $1,033,966
• 110 of 123 lots sold resulting in a 89% sale rate
This year's Pebble Beach Auctions attracted an unprecedented level of demand and interest from all over the world
Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance and acclaimed for selling the world's most significant and valuable collector cars, realized more than $113.7 ....
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Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance acclaimed for selling the world's most significant and valuable collector cars, sold more than $60 million in collector cars last night, at the first of its two Pebble Beach evening auctions. Sixty-one of the 68 lots available sold, a 90% sale rate, the most notable being the 1960 Ferrari 250 G....