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Jaguar Celebrates The Launch Of Its Most Exclusive Production Jaguar, The XJL Ultimate, At Private Event Hosted With Playboy Magazine
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Company press release.

Jaguar Celebrates The Launch Of Its Most Exclusive Production Jaguar, The XJL Ultimate, At Private Event Hosted With Playboy Magazine  Jaguar turned up the heat on automotive enthusiasts in Pebble Beach last night at an exclusive reception with Playboy Magazine to celebrate the debut of the XJL Ultimate, Jaguar's most luxurious sedan. The XJL Ultimate was shown for the first time in the United States earlier in the day at The Quail, a Motorsport Gathering during the Pebble Beach Automotive Weekend.

The VIP Jaguar Playboy evening celebrated the Jaguar brand in high style with live music at a private estate in Pebble Beach, Calif. Joining Jaguar to launch the new XJL Ultimate were singer, producer and humanitarian, Wyclef Jean; guitarist for the Cult, Billy Duffy; Emmy- nominated actress Christina Hendricks; and Oscar-winning actor Adrien Brody. Other vehicles on display were the 185 MPH Jaguar XKR-S Coupe (Playboy's 2012 Car of the Year) and the red 1963 Jaguar E-Type, which was prominently featured on AMC's Mad Men this season. Many will recall Hendricks' character, Joan Holloway, asking Don Draper, 'Oh honey, what's that?' as she approached the eye- catching iconic E-Type.

When Hendricks first saw the new Jaguar XJL Ultimate on display at the reception she said, 'The XJL Ultimate is a car you don't want to get out of - you'll never want to call shot gun in that car.'

'Jaguar and Playboy set out to create something new, a private fun evening to get the Pebble Beach Automotive Weekend going and to showcase the new Jaguar XJL Ultimate,' said David Pryor, Brand Vice President, Jaguar North America. 'The evening brought automotive aficionados and friends of Playboy and Jaguar together, without all the crowds and sales pitches experienced the rest of the weekend. Owners of Jaguar cars like an upscale, but relaxed and fun environment, and that is what we created with Playboy for this event.'

Jaguar Celebrates The Launch Of Its Most Exclusive Production Jaguar, The XJL Ultimate, At Private Event Hosted With Playboy Magazine   The Jaguar XJL Ultimate captures the essential Jaguar design elements of elegance, muscularity, sleekness and strength. The model, in a full size luxury sedan featuring bespoke British craftsmanship, boasts a lightweight aluminum construction that provides benefits in terms of emissions and fuel consumption, allowing the XJL Ultimate to provide astonishing performance with respectable efficiency. The Jaguar XJL Ultimate offers appointments usually found in a private jet, extending the car's appeal to provide a fully-appointed luxury business class experience. Features include a rear seat business table that elevates at the touch of a button, a rear center illuminated chiller box, and bespoke beverage flutes available in a dedicated storage area beneath the powered table. The XJL Ultimate is priced at $155,000* and will have production exclusivity, with only 30 models to be made available in the U.S. in the bespoke color of Black Amethyst.

About Jaguar

Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

About Jaguar Land Rover North America, LLC

Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments.

Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

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