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The New York International Auto Show continues to be one of the most effective marketing opportunities for exhibitors. It's the largest-attended auto show in the country; the Show represents the nation's largest DMA for most automobile brands; and the majority of visitors come to make car-buying decisions.

Concepts
There were several exciting unveilings with many headed for production in the months that follow. Acura's new provocative ZDX luxury four-door sports coupe is excepted to go on sale in fall of 2009. 'The ZDX is truly a luxury performance coupe - plus,' said Jeff Conrad, vice president of Acura sales. 'The emotional coupe styling coupled with a luxurious and dramatic interior and surprising versatility, allows the ZDX to define its own segment and attract an entirely new customer.'

The production ZDX will bring a new level of prestige and sophistication when it arrives at Acura dealerships in the fall, offering the latest advancements in performance, technology and safety. The ZDX will deliver sports sedan performance on the road with its powerful V-6 engine mated to an all-new, smooth shifting 6-speed automatic transmission. The potent powertrain will be coupled with Acura's exclusive Super Handling All-Wheel Drive™ system, giving the ZDX outstanding handling and cornering capabilities in all-weather conditions.

A production version of the Toyota iQ is currently sold in Japan and Europe. Scion used the NY Auto Show to introduce a new concept that is based off the Toyota iQ but with additional youthful and urban styling. It is called the Scion iQ Concept and it is just over 10 feet in length with seating for three plus luggage. As more and more urban centers are revitalized with a new sense of purpose, energy, and creativity, young people are moving in from the suburbs to embrace new urbanism and are looking for a car that suits their needs and delivers high emotional value. Scion is hoping that their iQ Concept is the answer.

The vehicle that most fit the term 'concept' was the Hyundai Nuvis Concept. It hints at a possible design direction for a future-generation crossover, blending attributes of a tall urban car and a premium utility vehicle. 'Our goal was to create a living machine, constantly moving, that the driver and passengers could be part of,' said John Krsteski, Hyundai Design manager. 'There are no lines on or in this car that are standing still.'

'One of the coolest attributes of Nuvis is that the protective roof appears to float on top of the body through the use of hidden pillars and high-contrast glass,' said Andre Hudson, Hyundai senior designer. 'This effect starts at the headlamps and is carried all the way through to the taillights producing a tall, strong body-side and rear.'

Nuvis is powered by Hyundai's Hybrid Blue Drive architecture, which uses breakthrough lithium polymer battery technology.

With its gullwing doors, futuristic interior, and eye-catching exterior, this was certainly the best concept introduced at the show.

Mitsubishi introduced their Outlander GT Prototype and gave the latest updates on their i MiEV Electric car, which is being developed for sale in world markets. The i MiEV is expected to be the world's first practical electric vehicle offered by a major automobile manufacturer when fleet sales begin this July in Japan.

The Mitsubishi Outlander GT Prototype is an all-new design study that infuses performance and design inspiration from Mitsubishi's Lancer sport sedans and provides clear indicators of the future of Outlander. 'The Outlander GT Prototype is packed with technology, performance and premium features that are uncommon in the compact SUV class,' commented John Koenig, executive vice president of Mitsubishi Motors North America. 'Along with its faster heartbeat, we also wanted to quicken pulses by channeling the look of our sportiest cars.'

With the auto show season coming to a close, New York represents a final opportunity to showcase cars that were introduced at prior events. This makes the NY Auto Show a great opportunity to catch-up on all the latest vehicles and gives a glimpse into the automotive future. Lincoln brought their C Concept, Chrysler their Circuit EV and 200C EV Concept, and Cadillac brought their Converj Concept. All of these had been introduced at this years Detroit Auto Show. Other concepts and prototypes included the Chevy Volt, Fisker Karma S Concept, and the Suzuki SXForce.

Supercars
Even in this sluggish economy, automakers are still introducing vehicles that can quicken ones pulse. BMW introduced the next chapter in their storied history of their 'M' cars, by debuting the X6 M and the X5 M. (Only the X6 M was on display at the event).

Both models are powered by a newly-developed 4.4-liter V8 M engine delivering 555 hp at 6,000 rpm and 500 lb-ft of torque from 1500 to 5,650 rpm. This new M engine is the world's first with a pulse-tuned exhaust manifold encompassing both rows of cylinders combined with high-performance twin-scroll twin turbo technology. The BMW X5 M and BMW X6 M set new standards of acceleration, lateral grip, steering response, balance, and stopping power among high-performance activity vehicles. Both models accelerate to 60 mph from a standstill in 4.5 seconds.

Sitting just a short distance away was the Mercedes-Benz display and their new AMG E63. It is based on their newly introduced E-Class and distinguishes itself with a newly developed AMG RIDE CONTROL sports suspension with electronically controlled damping, revised front suspension and unique exterior and interior design. At the same time, Mercedes-AMG has achieved a significant reduction in fuel consumption of almost twelve percent for the new E63 AMG, thanks to the precise application of several fuel efficiency improvements.

The AMG 6.3-liter V8-engine in the new E63 AMG develops an output of 518 hp and a 465 lb-ft of torque, matching the outstanding figures for the SL63 AMG. The high-performance Roadster has also transferred its AMG SPEEDSHIFT MCT 7-speed sports transmission to the new model.

Land Rover introduced their fourth generation of their vehicles. The 2010 Range Rover has two brand new 5.0-liter LR-V8 engines – the top of the range 510 bhp supercharged unit, and the 375 bhp naturally aspirated version.

The 2010 improvements include subtle exterior revisions, featuring discrete changes to the headlights, grille and bumper which enhance the classic Range Rover design with more contemporary detailing. The interior benefits from more luxurious materials and finishes which add further refinements to the premium cabin ambiance.

Porsche brought their 911 GT3 model, which had made its world debut at the Geneva Motor Show in March. Nissan showed off their roadster version of the exciting 370Z and their Nismo 370Z. The new Nismo Nissan 370Z is a tuner-Z enthusiast's dream, featuring a 350-horsepower 3.7-liter V6, racing-inspired exterior and interior styling, a specially tuned suspension and special super-lightweight 19-inch forged alloy wheels.

The all-new Nismo Nissan 370Z is offered in one completely equipped model (no options) with a close-ratio 6-speed manual transmission only. It is expected to go on sale at Nissan retailers nationwide in June 2009

Bentley showed off their Continental Supersports, the most powerful Bentley ever with 621 bhp, 0-60 mph in 3.7 seconds and a 204 mph top speed. The Supersports is the extreme Bentley delivering a highly focused driving experience – a muscular two-seater that is 110 kg lighter than the Continental GT Speed.

Audi had their R8 5.2 FSI quattro that promises 525 horsepower from the ten-cylinder, 5.2-liter engine. It can go from zero-to-100 km/h in just 3.9 seconds and has a top speed of 316 km/h.

Spyker brought their C8 Aileron which had been introduced at the Geneva Auto Show. SMS Motors (Steve Saleen) brought their 570 Challenger which is based on the Dodge Challenger but given the special Steve Saleen treatment, resulting in revised aesthetics, aerodynamics and performance. SMS Motors used the New York Auto Show to introduce their latest car, the 570X Challenger, which produces an astonishing 700 bhp and 650 ft lbs of torque.

Debuts
GMC introduced their new five-passenger crossover SUV that blends bold styling with fuel efficiency and premium features. The company's hybrid portfolio was expanded with the addition of the Yukon Denali Hybrid. It is a luxurious, full-size SUV that seats eight, tows up to 5,800 pounds (2,636 kg) and achieves an estimated 21 miles per gallon in city driving, thanks to the engineering excellence of the Yukon's patented 2-mode hybrid system.

Nearly 18 years ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and hits the sweet spot of real-world capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee. It features an athletic design, an all-new world-class interior, an all-new engine and legendary Jeep capability.

Subaru made a surprise introduction, revealing the all-new 2010 Subaru Outback. The fourth-generation of the World's First Sport Utility Wagon is a roomier and more capable interpretation of the vehicle that launched the crossover trend 15 years ago. Distinguished by bolder and crisper styling, the all-new 2010 Subaru Outback delivers enhanced performance, comfort and economy with the introduction of an all-new chassis and the new Subaru Lineartronic CVT (continuously variable transmission).

Volkswagen introduced the all-new Golf and GTI. Both vehicles feature an all-new exterior design, improved interior refinements and the sixth generation Golf comes to the U.S. market with the option of the award winning 2.0 TDI clean diesel engine.

With performance-inspired, aggressive and sleek styling, Kia Motors globally debuted the 2010 Forte Koup production vehicle. The company's first-ever two-door coupe embodies the brand's current bold design direction first seen on the concept version of the Soul urban passenger vehicle in 2006.

Conclusion
The strain of the economy and the hardships in the automotive industry meant there were many changes from prior years. Several automakers chose not to attend this years event, including Ferrari, Lamborghini, and Rolls-Royce. The debuts were less extravagant and the booths were very tame. It is an industry that is attempting to become efficient in all aspects of business, and this trend is very evident in the vehicles that are being introduced.

With plenty of supercars, and vehicles from concept to production, the New York Auto show did not disapoint and still has plenty to see and do.
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