1938 Packard 1605 Super Eight at the Concours d'Elegance of America at St. John's

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Classic Era Open 1934-42 Vehicles

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Information on the 1938 Packard 1605 Super Eight

More photographs of the 1938 Packard 1605 Super Eight

James Ward Packard purchased a Winton automobile and had some complaints about it. He was subsequently challenged by Alexander Winton to build a better car. He accepted the challenge, and Packard's first automobile fired up on November 6th of 1899. Along with his brother, William, and George Weiss as partners, he founded the Ohio Automobile Company, selling Packard automobiles in 1900. On October 13th of 1902, it officially became the Packard Motor car Company and moved to Detroit a year later.

Featuring a number of design innovations, including the modern steering wheel, the Packard quickly became a favorite among the wealthy, both in the United States and abroad.

A popular anecdote that's engrained in Packard lore is that a potential customer sent a letter to James Packard requesting information about the dependability of his cars. At the time, there was no sales literature. Packard, President and General Manager had no time to reply personally to the writer, so he told his secretary to tell the gentleman to simply, 'Ask the man who owns one.' Since first published in an advertisement in Motor Age on October 31st of 1901, it became arguably the most famous slogan to ever originate in America.

Packard was the premier luxury competitor for many marques but as the number of automobile manufacturers dwindled during the Great Depression, the main competition was Cadillac. Each company brought out new and innovative features to draw in the high end car buyers.

If you 'Ask the Man Who Owns One,' Packard's long running advertising slogan, he would tell you that his car was silent and drove outstandingly. He may also tell you that 1937 Packard Super Eight features a 9 main bearing, 320 cubic-inch inLine L-Head eight-cylinder engine, with a bore & stroke 6-in x 5 inch, brake horsepower of 135 @ 3200 RPM, and equally he would tell you that 1937 was Packard's first use of an independent front suspension.

Also photographed at :

Ault Park Concours d'Elegance >> Late Classic, CCCA, 1935-1948

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