1928 LaSalle Model 303 at the 32nd Annual Ault Park Concours d'Elegance

Early Classic, CCCA, 1925-1934

Late Classic, CCCA, 1935-1948

Collector Foreign, 1946-1975

Collector Asian, All Years

Sports Contemporary, 1960-1975

Sports-Classic, Through 1959

German Pre-War Sports & Touring, Through 1946

German Post-War Touring, 1946-1975

German Post-War Sports, 1946-1975

German Racing, All Years

German Contemporary Exotic, 1975-Present

Collector American, 1946-1968

American Performance, 1961-1971

Racing-All Years

Morgan Automobiles

Future Classic, 1975-Present

Special Display

Early Classic, CCCA, 1925-1934 Vehicles

1925 Kissel Model 75

1928 LaSalle Model 303

1929 Packard 640 Custom Eight

1930 Auburn 8-95

1933 Auburn 8-101

1934 Cadillac 452D V16

1934 Packard 1105 Super Eight

Information on the 1928 LaSalle Model 303

More photographs of the 1928 LaSalle Model 303

LaSalle was produced as a companion marque to Cadillac from 1927 to 1940. General Motors President Alfred P. Sloan originated the 'companion' car concept as a means to introduce new nameplates that could be sold through existing sales organizations. The LaSalle also helped fill a price gap in the GM product line that had developed between the highest priced Buicks and lowest priced Cadillacs in the mid-1920s.

The original 1927 LaSalle was styled by a young California custom car builder named Harley Earl, who developed the car under contract to then Cadillac head Lawrence P. Fisher. Earl drew inspiration from Europe's rakish Hispano-Suiza for his design, creating a sporty yet elegant counterpoint to the larger Cadillacs. The LaSalle was offered in bright two-tone combinations that made it a stand-out among the typically drab-colored cars of the mid-1920s.

Built by Cadillac to Cadillac standards, the original LaSalle was a trend-setting vehicle and it was continued in 1928 with only minor changes. Alfred Sloan had by that time hired Harley Earl to implement his vision of a central design section within GM - Earl would go on to establish GM as the American style leader and would become the auto industry's first design vice-president.

This 1928 LaSalle is one of four Series 303 Convertible Coupes known. It has been well cared for since new and remains factory-original in many details.

Also photographed at :

Meadow Brook Concours d'Elegance >> GM Art & Colour

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