Pierce-Arrow was an American automobile manufacturer based in Buffalo, New York, and was active between 1901 and 1938. Best known for its expensive luxury cars, Pierce-Arrows also manufactured commercial trucks, fire trucks, camp trailers, motorcycles, and bicycles. In 1903 Pierce decided to concentrate on making a larger, more luxurious auto for the upscale market, and the Pierce-Arrow automobile was born. This proved to be Pierce's most successful product, and the solidly-built cars with powerful engines gained positive publicity by winning various auto races. During this period, Pierce's high-end products were sometimes advertised as the Great-Arrow. In 1908 Pierce Motor Company was renamed The Pierce-Arrow Motor Car Company.
The Pierce-Arrow was a status symbol, owned by many Hollywood stars and corporate tycoons; royalty of many foreign nations had at least one Pierce-Arrow in their collections. Among American luxury cars it was rivaled only by the Peerless and Packard, which collectively received the accolade 'Three P's of Motordom.' Pierce-Arrow advertisements were artistic and understated. Some advertisements featured the car in places an automobile would not normally go, such as the West and other rural settings, a testament to car's ruggedness and quality. This Model 845 Coupe is one of two remaining with a rear-mounted spare accentuating the graceful sweep of the fenders.