Buick began the 1940s by changing its entire lineup and it paid off, as 311,000 vehicles were sold. The Roadmaster had been the Series 80, but in 1940 became the Series 70 and for the first time shared the same wheelbase as the Century. Its bodystyles were shared with the Super. The new Series 80 had seating for six for all of the bodystyles offered and was commonly referred to as the Limited. The cars rode on a large 133-inch wheelbase that was once solely reserved for the Roadmaster. Above the Series 80 was the Series 90 which was similar to the Series 80 but rode on a large 140-inch wheelbase, had seating for eight, and were bodied with only closed coachwork.
There were only seven Buick 80C Limited Convertible Phaeton's created in 1940 and these are regarded as the most elegant of Buick's offerings for that year. The cost to own one of these gorgeous machines in 1940 was a staggering $1,952 which was a high price, especially for the Buick line.
This 1940 Buick 80C Limited Convertible Phaeton is number 7 of the 7 created and is one of the most rare Buick's ever created. It has resided for many years in the Tamaroff Collection and has been treated to a complete restoration. It is finished in Verde Green which is an original Buick color. The interior is finished in a complimentary lighter shade of green with a tan canvas top. The car includes original amenities such as Sonomatic push-button radio, Fresh Air under-seat heater/defroster, lighter, ashtray, and fold down armrests in the rear. The exterior options include dual amber colored fog lamps, dual side mounted spare tires in hard covers with mirrors, and whitewall tires at all four corners.
This car has earned its CCCA Senior badge which is a testament to its quality and craftsmanship. This car was offered for sale at the 2007 RM Auctions held at Meadow Brook where it was offered without reserve and estimated to sell between $125,000 - $175,000. At auction the car was sold, selling above the estimated value, and fetching $187,000.