1938 Buick Series 60 Century at the Concours d'Elegance of America at St. John's

American Popular 1928-42

Classic Era Closed 1929-42

Classic Era Open 1929-33

Classic Era Open 1934-42

Pre-War European

American Post-War 1946-59

American Post-War 1960-70

Post-War European

Sports Racing

Post-War Sports 1960-70

Color & Chrome : The Fifties

Muscle Car

Drag Racing Late AFX

Lincoln

Continental

Mercedes-Benz : The first 125 Years

Chevrolet 100 Years

Indy Cars

Auburn V-12 Salon Style

GM Heritage Collection Display

Super Cars

American Popular 1928-42 Vehicles

1932 Chrysler Series CI

1932 Pontiac 302

1933 Continental Flyer

1934 Hudson Eight LT Special

1934 McQuay Norris Streamliner

1934 Plymouth PE Deluxe

1935 LaSalle Model 35 Series 5067

1936 Packard Model 120

1937 Packard 120

1938 Buick Series 60 Century

Information on the 1938 Buick Series 60 Century

More photographs of the 1938 Buick Series 60 Century

During the 1930s, the world was in the grips of the Great Depression. Though it was a difficult time, General Motors commanded nearly half of the United States auto market and their Buick division emerged as the fourth best-selling brand in 1938. This was an impressive accomplishment considering that the Buick brand was in trouble during the twenties and early half of the thirties. In an attempt to bolster sales, General Motors consolidated the sales and much of the manufacturing of their Buick, Oldsmobile and Pontiac divisions. The 'Bo-peep,' as the program came to be known, whittled the number of exclusive Buick dealers from 2,600 in 1927 to just 67 by 1934.

Harlow 'Red' Curtice took the reins of the Buick division in 1933 and under his presidency, the Buick division and the product not only survived but thrived; its market share reached 8.8% by 1938.

Buick used the 320 cubic-inch, 120 horsepower engine found in the Roadmaster into the lighter Chevrolet bodied special, creating the Buick Century, named for its 100 mph ability. The combination enjoyed great success on the early racing circuits. 'Turbulator' pistons increased the compression ratio, increasing horsepower to 141. The I-beam design of the frame center section was replaced by an X-member and coil springs were at all four wheels, an industry first.

	Site Map \| Contact \| About Us \| Terms Of Use / Privacy Policy \| Links \| carAuctionValues
	Vehicles \| Wallpaper \| Events \| Price Guide \| Motorsports \| Articles
	Vehicle information, history, and specifications from concept to production. © 1998-2013 Conceptcarz.com