The Jordan was one of the most famous cars to be built in Cleveland, Ohio. Started in 1917, it lasted until 1931, just a few months after this roadster was built. The Jordan was probably best known for the advertising penned by the owner, a former advertising man, Ned Jordan.
By the time this car was built in 1930, the Jordan Company was placing its hopes on the new eight-cylinder Great line Eighty and Ninety. Perhaps the most exciting model offered that year was the Model 'Z' Speedway Ace with sporty Woodlites, low-slung coachwork and aircraft-style dashboard.
The Jordan Model Z Speedway was introduced in 1930 on a special 145-inch wheelbase double drop chassis that gave a low-slung racy appearance with a body built by Facto. The engine was a 5.4-liter, 114 horsepower Continental engine with a four-speed gearbox and aircraft-type instrument panel with altimeter and toggle controls for accessories. There is a matching Woodlite head, running and single tail lamp. Of the two Model Z Speedway Ace roadsters built, this is the only example known to have survived.
Unfortunately, the Speedway Ace, priced at $5,000, was beyond the means of most Depression Era automobile buyers.
This 1930 Jordan Model Z Speedway Ace is the only known example of the final and finest effort of the Jordan Company. Ned Jordan is probably best remembered for his advertising flair; his 'Somewhere West of Laramie' ad is arguably the most famous ad in America. The Jordan Company survived only one more year after this spectacular car was built.Also photographed at :