Concept Cars Home
58th Annual Pebble Beach Concours d'Elegance
A1 - Antique through 1915
A2 - London to Brighton Veterans
C1 - American Classic Open
C2 - American Classic Open Packard
C3 - American Classic Closed
C4 - Cadillac V-16
E1 - Lancia Prewar
E2 - Lancia Postwar
H - Rolls-Royce Prewar
I - Mercedes-Benz Prewar
J1 - European Classic Open 1922-1934
J2 - European Classic Open 1935-1940
J3 - European Classic Closed
L1 - Prewar Preservation
L2 - Postwar Preservation through 1967
M1 - Ferrari Grand Touring
M2 - Ferrari Competition
M3 - 50th Anniversary of the Ferrari Spyder California
N - Lamborghini
O1 - Postwar Sports
O2 - Postwar Touring
P - General Motors Woodies
Q - Motorama Concept Car GM Centennial
R - GM Powered Sports Cars
S - 20+ Liter Club
V - Open Wheel Race Cars
E1 - Lancia Prewar Vehicles
1908 Lancia Alpha
1915 Lancia Theta
1923 Lancia Lambda
1927 Lancia Lambda 7th Series
1933 Lancia Astura
 
  • Information on the 1915 Lancia Theta
  • More photographs of the 1915 Lancia Theta
  • 1915 Lancia Theta1915 Lancia Theta

    1915 Lancia ThetaThe 35 horsepower Lancia Theta replaced the smaller Epsilon in 1913 and was an instant success for the Lancia Company, selling in large numbers for over five years. It was one of the first Lancia models to demonstrate Vincenzo's innovative designs. A new electrical system for the lighting was incorporated, and for the first time on a European car, no starting handle was needed. Steel rims were also available for the first time. It was in 1915 that Lancia patented the first of his narrow-angle V-configuration engines that would make the company famous in later years. Coachwork was available in several styles, including this unusual spider design.