Chrysler may have been one of the last automakers to introduce an intermediate-bodied muscle car when they introduced the 1967 Belvedere GTX, but was the first automaker to fill the market niche for a low-price performance car with their mid-year 1968 Plymouth Road Runner.
The concept was simple: use a lightweight car that was inexpensive and fit it was a powerful engine. It was a simple concept, but was nothing new for the American public. What Plymouth did with their Road Runner was to create a muscle car for the public and cloth it in an attractive body.
The Road Runner used the Warner Bros. cartoon graphics on their car which made it easily identifiable. It was a no frills muscle car that was meant for the masses. Standard equipment included plain bench seats and rubber floor mats. The two-door bodystyle sold for $2,945 while the convertibles fetched $3,790. In 1969, Plymouth sold 217,216 examples of their Road Runners and only 2,128 were convertibles.
This Road Runner convertible is powered by a 383 cubic-inch engine with many options, including bucket seats, air grabber hood, am/fm radio, power steering, and an automatic transmission.