The design of the Cadillac Powered VSR Concept Sport Rod is a unique blend of Cadillac styling cues with proportions and form that invoke images of earlier days of race cars/sports car and 'Hot Rodding' with a contemporary hand sculptured body. The aluminum TIG-welded monocoque tub inspired by sports racing cars of the 60's cradles a 6-litre (400 horsepower) Cadillac V-Series performance engine, automatic transmission with paddle shifting and a quick change differential. An excellent power to weight ratio, race car engineering and Indy car influenced fully adjustable push rod suspension suggest that the performance and handling of the VSR has the potential to be in the supercar range.
There are a number of company's products and technologies that have considerably enhanced the overall significance of the concept. The list includes the Howell Engine Developments Inc, for their help in getting the wiring straight. AkzoNobel was responsible for the incredible paint job. Other companies include Cadillac, Lear Corp, Alcoa Helios Coatings Inc, Medallion, IAC, RCR, Air Ride Technologies, The Driveshaft Shop, Superior Radiator, Cool It Thermo, R.J.S Racing and Piloti.
The car was built and presented by Wayne Cherry, the former head of design for GM.