1960 Buick Electra at the Meadow Brook Concours d'Elegance

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1960 Buick Electra

Information on the 1960 Buick Electra

More photographs of the 1960 Buick Electra

Buick sales drastically declined in the late 1950's due to economical recession, unpopular styling, and product problems. In 1955 their sales reached 750,000 and by 1959 they had declined to barely 200,000. Buick needed to reverse their plummeting sales. Their solution was a bold move with styles and models that were devoid of the traditional Buick trademarks from the past. Throughout the early 1960s, Buick would debut new names, engines and designs that had never been seen before. Nearly all of their cars were remolded and either stopped production or changed the names of the well known Special, Super, Roadmaster, Century, and Limited to the LeSabre, Electra, and Invicta.

The Electra model was considered to be the most luxurious in the lineup. It was built for both speed and comfort and was considered to be the top car amongst its competitors. It was given the nickname 'Deuce and a Quarter' and was one of the highest selling Buicks for over 30 years.

The drastically restyled 1959 models were replaced by all-new models for 1960. Buick's flagship was the Electra, now riding atop a Buick-only 'K-member frame. The 1959 car had cantered headlights; for 1960, they were laid flat and parallel to the bumper, complementing the wider, longer and lower overall styling theme of the early 1960s. They had a pair of broad trim panels that cloaked the lower body of the Electra 225, neatly integrating the front and rear bumpers with the body of the car, and giving it a very clean and elegant look.

The Electra 225 Convertible had leather interior, power windows, a power-operated top, Super Deluxe wheel covers, an outside rear view mirror and the Safety Group. Standard equipment on all premium Buicks also included a padded dashboard, power steering, power brakes, two-speed wipers and dual exhaust outlets.

This Electra 225 Convertible has an older frame-off restoration that remains highly presentable in modern times. It has many options including factory-installed air conditioning, leather bucket seats with a two-way power-operated driver's seat, as well as a clock, a Wonderbar signal-seeking radio and a Twilight Sentinel automatic headlight dimmer.

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Vintage Motor Cars of Meadow Brook >> 1956-2005

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