Despite a deepening economic depression in the United States the Pierce-Arrow company continued to design and build outstanding luxury automobiles. One of the most stunning designs was the Silver Arrow. It was based on a limited production (five) concept car designed by Philip Wright and built for the 1933 Chicago World's Fair.
The production Silver Arrows were built on a 114-inch wheelbase chassis powered by Pierce-Arrow's own 462 cubic-inch twelve cylinder motor that developed 175 horsepower.
Unlike some of its luxury automobile competitors Pierce-Arrow did not go down-market in order to survive the disappearing luxury automobile market; the company remained focused on luxury automobiles. In 1937 only 167 cars were sold and in the spring of 1938 Pierce-Arrow was no more.