1910 Rambler Model 54 at the 61st Pebble Beach Concours d'Elegance

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Information on the 1910 Rambler Model 54

More photographs of the 1910 Rambler Model 54

Thomas B. Jeffery produced bicycles in Chicago from 1878 to 1900. At the turn of the century, he switched to automobile production in Kenosha, Wisconsin.

His Rambler was introduced in the spring of 1902 and became the world's second mass-produced car, behind Oldsmobile's curved-dash model. The Rambler was one year before the formation of the Ford Motor Company. His 1900 and 1901 prototypes featured two radical innovations: steering wheels and front-mounted engines. The brand soon came to be known as 'The Car of Steady Service.'

This Touring model, powered by a 40 horsepower engine, cost $2,500 when new.

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