Ford stylists originally created the Town Brougham in 1961 to be presented to the White House for use as Jacqueline Kennedy's personal car. It was quickly turned down by the White House and sat dormant until Ford decided to make the three concept cars for 1964. It was built upon a 131-inch wheelbase, 8 inches longer than the production car (only 5 inches longer than 1964 models), and its overall length is 221.3 inches. An open chauffeur's compartment and a limousine-type division window gave the car a retro flavor of the custom-built town cars of the Classic era (1920s to early 1940s). The Brougham idea originated with a formal, two-passenger, razor-edged paneled single-horse carriage that was first ordered by Henry Peter, England's first Baron of Brougham and Vaux and prominent Liver-pool based lawyer and Whig politician.
The body of the Lincoln Town Brougham was similar to 1964 production models, with the addition of small turning lights in the front fenders and courtesy lights on the post between the front and rear compartments. It was updated, again, with the flatter front end with wraparound sidelights found on 1965 models, along with the updated rear end. Outside mirrors were added at a later date. Interior features included liberal application of walnut moldings, upholstery embroidered with the Continental emblem, and custom fixtures such as built-in magazine racks, rear seat radio and intercom. Because it's a show car, there are no side windows, no glove box, no waster reservoir and the radio in the rear doesn't work. It's only been cosmetically restored on the outside with new paint, new chrome and some engine detailing information.