The 1930's marked important changes in the automotive industry and important changes to Ford. Now past the Model T and Model A, Ford competed rather well with Chevy for the sales lead. New styling, a new engine, and changes overall to ride and appearance made these Fords quite popular.
The look was updated with a new grill, and now a number of new bodystyles. The Phaeton was a popular body, especially for those who still liked to ride with the wind in their face.
Ford made continued changes throughout the 1930's, but these earlier models marked a directional change for Ford that helped lead the company to the leadership position it enjoyed for many years.