The Aviator Concept was Lincoln's first car-based 'crossover' sport utility vehicle. It made its public debut at the 2004 North American International Auto Show in Detroit, Michigan. Perhaps one of its most prominent features was its new grille, which was soon to be seen on other Lincoln models. The polished egg-crate grille, reminiscent of Continental models of the past, had a rhythmic pattern of solid horizontal and vertical chrome trim. Also a cue from the 1961 Lincoln Continental were the grille surround which encompassed the headlamps. The face incorporates a nearly 2-inch by 4-inch Lincoln star and a bright horizontal blade by the lower air intake.
The engine was a 4.6-liter DOHC V8 that delivered 302 horsepower. There was a six-speed automatic gearbox with overdrive and four-wheel hydraulic power anti-lock disc brakes. The Aviator Concept rode on 21-inch spoked wheels, made from a combination of polished and cast aluminum. In the center of the wheels were the Lincoln star. Additional polished brightwork was found running the length of the side windows, on the door handles, head-and tail lamps and vehicle badging.
The glass lift-gate features a nearly 3-inch by 6-inch floating Lincoln star, integrating horizontal taillamps that stretch the full breadth of the rear and emphasizing the vehicle's width. The tailgate hinges flat, offering an unobstructed entry to an unexpected amount of interior cabin space.
In 2010, this vehicle was offered for sale at the 'Sports & Classics of Monterey' presented by RM Auctions. The car was estimated to sell for $40,000 - $60,000 and offered without reserve. As bidding came to a close, the car had been sold for the sum of $44,000 inclusive of buyer's premium.