Under the direction of Edsel Ford, the function of the Lincoln automobile was to confer prestige upon Ford. Calvin Coolidge bought a Lincoln in 1923, establishing a presidential tradition. The Model K was introduced in 1931 and 24 models were listed in the catalogue. Lincoln produced 3,592 of them.
This Murphy, dual cowl Phaeton, rides on a new 145-inch wheelbase and is powered by a 384 cubic-inch, side-valve, V8 engine, producing 120 horsepower. When coupled to the three-speed transmission, it is capable of 75 mph.
Although this car sold for about 10 times the price of a Ford during The Great Depression, Lincolns were barely profitable because of the care that went into their production.Also photographed at :