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  • Information on the 1953 Buick Series 70 Roadmaster
  • More photographs of the 1953 Buick Series 70 Roadmaster
  • 1953 Buick Series 70 Roadmaster

    1953 Buick Series 70 RoadmasterThe arrival of Gen. Dwight Eisenhower to the White House in 1953 with his vow to end the Korean War, which he did also ending wartime automotive production controls, brought a wave of optimism that swept America. General Motors rolled out its Motorama to enthusiastic attendees who saw the most refreshingly original lineup of new and exciting cars in memory.

    Among the mainline production cars displayed were four stunningly beautiful styling experiments that wowed those who crowded to see them; Chevrolet's Corvette, Oldsmobile's Fiesta, Cadillac's Eldorado, and Buick's Skylark that reverberated with the show's theme, 'America on the move.' With such enthusiastic interest, all went into production.

    While the Corvette was a small 2-place car, the three big cars were handsome 4-place designs for elegant 'personal' touring in grand style. Buick stylists dropped body height four inches below the standard convertible giving Skylark a low, rakish look.

    During this time of fender skirts and look-alikes, the Buick men rounded the wheel openings giving skylark a racy profile accented with a single chrome strip from front to rear that dipped aggressively to a 'V' in the front of the rear wheel openings. No port holes and no hubcaps.

    At more than twice the price of the Riviera Hardtop Coupe ($2,295), Skylark was built on the longer Series 70 Roadmaster wheelbase and weighed over 4,300 lbs requiring Buick's powerful 322 cid V8.

    Skylark was a styling statement as fresh as America's new age of prosperity, but only 1,690 buyers signed on. This car is one of them, now completely restored.